The marketing communications industry and theory are facing rapid changes in accordance with global business and society fluctuations. Global and local market conditions are constantly varying and thus creating hardly predictable environment. The most implemented tool for marketing...

Hidden economy presents a big concern for both developing and developed countries. Of particular interest is precise determination of the temporal pattern of hidden for small developing economies, which exhibit many peculiarities. Several methods for estimation of hidden economy are effectively...

Modern portfolio theory is one of the most important investment decision tools in finances. In 1952 Harry Markowitz set the foundations of the Modern portfolio theory, since than this theory was a backbone of many studies that dealt with investment decisions. This research applies mean-variance...

Since 2001, the extensive growth in domestic economy were potentially associated with the scale of foreign direct inflows that were largely interconnected with industrial growth, re-shuffling investment policies, and availability of large market size in India. However, the government remained...

The tourism worldwide is continuously making high development ascent and the same is a result of the expansion in the hotel industry. About that is very remarkable the improvement of the working processes, i.e. the quality of the service, but also the construction of numerous new facilities,...

Heterogeneity and complexity determine multidisciplinary approach to the hospitality research. Identification and analysis of limited hospitality development factors imply very complex scientific approach. Case study methodology is applied on Republic of Serbia, which is transition country and...

The paper explores the need of connecting the technology, political and cultural system in the right way to achieve the companies’ goals in terms of globalization and changes. The leaders have the main role in realizing the company’s strategy. They must be strategy focused and they are...