Bulgaria is an unexplored and attractive tourist destination offering diverse and matchless opportunities in tourist activities. One opportunity could be the ecologically tourism based on natural sightseeing tours and visiting beautiful sites, experiencing customs and rites. Tourism can preserve...

The paper examines capital budgeting process and techniques of risk analysis in the process of selecting optimal project. Corporate manager in process of capital budgeting uses numerous techniques some of them are based on intuition and experience of manager, and some of them are analytic based...

Small and medium hotel companies in the majority of developed tourist countries have dominant role in hotel industry. The same situation is with Serbia. An important precondition for successful business of a hotel is accepting and applying basic pillars of marketing concept i.e. satisfying needs...

Marketing concept is widely applied in the contemporary conditions of business operations at the tourist market. However traditional marketing concept is more and more subjected to essential changes, firstly through strategic orientation of tourist companies and tourist destinations which are...

The data used in the paper and the sources of information studied, show regaining of the positions and the role of travel agencies in the distribution system of tourism. The main trends and special features of the European on-line tourist market have been analyzed, as well as the state of the...

During recent five decades, remarkable growth of tourist traffic and tourist spending was recorded in the international scale so, eventually the tourist market recorded great changes. The appearance of the mega trends in the tourist market is a direct consequence of rapid expansion of the entire...

Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become inevitable choice of all levels of governments. This...

The paper analyses the hotel service-performance process in Bulgarian hotels, which is based on the results of the research about tourists’ opinion on basic moments in service process. One of the most important characteristics of hotel industry is the leading role of the human factor in...

The purpose of the paper is to suggest some terms of reference for the elaboration of the superstructure of the Bulgarian hotel industry. The suggestions are based on the analysis of the superstructure at present. Its capacity, main types of accommodation establishments and their distribution by...

Cultural contents are among the most important elements of the overall cultural offer of big city destinations. The importance of cultural tourism promotion is especially significant in big cities, in their endeavors to create an image of authentic destination and in a psychological...