This paper analyzes the origin, the process of development and consolidation of the health, SPA and wellness tourism in different regions of the world as well as in Bulgaria. Special attention is paid to the etymology of the words "wellness" and "SPA", used as a basis for differentiation of...

The purpose of the paper is to suggest some terms of reference for the elaboration of the superstructure of the Bulgarian hotel industry. The suggestions are based on the analysis of the superstructure at present. Its capacity, main types of accommodation establishments and their distribution by...

During recent five decades, remarkable growth of tourist traffic and tourist spending was recorded in the international scale so, eventually the tourist market recorded great changes. The appearance of the mega trends in the tourist market is a direct consequence of rapid expansion of the entire...

Foreign Direct Investment (FDI) as an important driver of growth. It is an important source of non debt financial resources for country for economic development. Besides it is a means of achieving technical knowhow and employment generation of employment. However, many are of the view that FDI...

Cultural tourism has grown rapidly in the past few decades as a result of more income, higher levels of education, globalization processes that make the world a smaller place, technology, the effects of media and telecommunications and new types of cultural attractions. Libraries, as cultural...

Cultural contents are among the most important elements of the overall cultural offer of big city destinations. The importance of cultural tourism promotion is especially significant in big cities, in their endeavors to create an image of authentic destination and in a psychological...

Now day advertising has craftily become an inescapable companion of modern life that we can't escape and avoid it, truly it's an intrinsic part of our daily lives. Advertising affects everyone's life and influences many purchasers. Consumer turns to advertising for its informativeness, as well...

Bulgaria is an unexplored and attractive tourist destination offering diverse and matchless opportunities in tourist activities. One opportunity could be the ecologically tourism based on natural sightseeing tours and visiting beautiful sites, experiencing customs and rites. Tourism can preserve...

The data used in the paper and the sources of information studied, show regaining of the positions and the role of travel agencies in the distribution system of tourism. The main trends and special features of the European on-line tourist market have been analyzed, as well as the state of the...

The paper examines capital budgeting process and techniques of risk analysis in the process of selecting optimal project. Corporate manager in process of capital budgeting uses numerous techniques some of them are based on intuition and experience of manager, and some of them are analytic based...