The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape their marketing strategies on the basis of consumer preferences. The current study aims to identify such preferences and the effects they might have in influencing consumer...

This article contributes a reference of causal attributions made by vineyard executives in Chile, where increasing costs and stagnating prices challenge the vineyards’ profits. The investigation was motivated by the question how executives interpret the industry's mid term future and how they...

Although scientific literature is still uncertain towards the real causes that can link headache episodes with moderate wine consumption, a growing proportion of consumers seems to address sulphites as possible culprits. Hence, the objective of this study is to assess consumers' willingness to...

Research studies have proven that place-based/regional branding methods have a positive effect on brand equity and economic benefits for companies. However, very small or specific regions may be confusing to consumers, so conjunctive labeling - or the process of advertising both a larger region...

This article is a brief account of the main laws governing or impacting upon the breeding of new resistant grapevine varieties, complementing previous work in this Journal. It focusses on the emergence of the legal fields of plant variety rights and sanitary and phytosanitary measures to bring...

China is the fastest growing wine market, but conducting research there is fraught with a variety of issues. This article explores some of the issues the authors have dealt with in conducting wine marketing research in China over the last five years. We discuss issues with the design of research...

This study analyses the intra-EU trade of the world's chief wine exporters, namely Italy, France and Spain. Using an augmented version of the gravity model we empirically assess which of the three countries have experienced growth in intra-EU market trade. Effects of transportation costs, as...

In this article we examine factors affecting fortified wine consumption in Russia by utilizing micro-level data from the Russian Longitudinal Monitoring Survey (RLMS). A model with limited dependent variables has been applied to the study. Our analysis shows that Russian males demonstrate a...

The aim of this paper is to analyse the influence of firm size on the economic performance of wineries. To achieve this, the paper employs both different traditional profitability and productivity measures and a non-parametric technique to estimate efficiency as indicators of performance....

There is a growing consumer preference for regional or "terroir" based products (Guy 2011). The designation of American Viticultural Area (AVA) status has the potential to increase the development of consumer identification with regional wine products. The presence of a distinguishing terroir is...