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Search: isPartOf:"editors Series in Marketing"
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Applied multidimensional scaling : a comparison of approaches and algorithms
Green, Paul Edgar
;
Rao, Vithala R.
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1972
Persistent link: https://www.econbiz.de/10004573672
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2
Metatheory and consumer research
Zaltman, Gerald
;
Pinson, Christian R.
;
Angelmar, Reinhard
-
1973
Persistent link: https://www.econbiz.de/10000556956
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3
Innovative behavior and communication
Robertson, Thomas S.
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1971
Persistent link: https://www.econbiz.de/10013467781
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4
Metatheory and consumer research
Zaltman, Gerald
;
Pinson, Christian R. A.
;
Angelmar, Reinhard
-
1973
Persistent link: https://www.econbiz.de/10004758717
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5
Innovative behavior and communication
Robertson, Thomas S.
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1971
Persistent link: https://www.econbiz.de/10004629545
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6
MULTIATTRIBUTE DECISIONS IN MARKETING: A MEASUREMENT APPROACH. PAUL E GREEN, YORAM WIND. WIYH CONTRIBUTIONS BY J. DOUGLAS CARROLL. HINSDALE, ILL.: DRYDEN PR. 1973. XVII, 396 S.
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10004014762
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