"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified"--

"This book addresses the challenges and issues pertaining to the changing dynamics of employee relations and provides additional support to better deal with critical issues related to people management"--

""This book explores the prospects and challenges of the digital transformation of modern business corporations during the process of transition from the outdated business endeavors to the updated ones"--Provided by publisher"--

Recent developments in individual and organizational adoption of ICTs / Orkun Yildiz, Izmir Bakircay University, Turkey -- What makes patients adopt web-based personal health records (PHR) / Changsoo Sohn, St. Cloud State University, United States, Younsook Yeo, St. Cloud State University,...