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Views of marketing : a reader
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ECONIS (ZBW)
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A planned approach to new product pricing
Welsh, Stephen J.
- In:
Views of marketing : a reader
,
(pp. 180-191)
.
1979
Persistent link: https://www.econbiz.de/10002983818
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2
The sales process model
Spiro, Rossan L.
- In:
Views of marketing : a reader
,
(pp. 221-229)
.
1979
Persistent link: https://www.econbiz.de/10002882782
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3
The marketing revolution
Keith, Robert J.
- In:
Views of marketing : a reader
,
(pp. 3-8)
.
1979
Persistent link: https://www.econbiz.de/10002190134
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The troubled future of retailing
Bates, Albert D.
- In:
Views of marketing : a reader
,
(pp. 129-137)
.
1979
Persistent link: https://www.econbiz.de/10001874528
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Responsible marketing in an expanded marketing concept
Beik, Leland L.
;
French, Warren A.
- In:
Views of marketing : a reader
,
(pp. 289-299)
.
1979
Persistent link: https://www.econbiz.de/10001894003
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A new look at "old" advertising strategy
Buchanan, Dodds I.
- In:
Views of marketing : a reader
,
(pp. 244-251)
.
1979
Persistent link: https://www.econbiz.de/10001957862
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7
Consumerism, an interpretation
Buskirk, Richard H.
;
Rothe, James T.
- In:
Views of marketing : a reader
,
(pp. 300-307)
.
1979
Persistent link: https://www.econbiz.de/10001966587
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Manage your sales force as a system
Henry, Porter
- In:
Views of marketing : a reader
,
(pp. 230-243)
.
1979
Persistent link: https://www.econbiz.de/10002781424
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9
Toward more responsive marketing channels
Moyer, M. S.
- In:
Views of marketing : a reader
,
(pp. 117-128)
.
1979
Persistent link: https://www.econbiz.de/10002520025
Saved in:
10
The nature and scope of marketing
Hunt, Shelby D.
- In:
Views of marketing : a reader
,
(pp. 9-27)
.
1979
Persistent link: https://www.econbiz.de/10003050069
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