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Marketing management
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Albers, Sönke
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Handbook of marketing
21
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ECONIS (ZBW)
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Marketing's relationship to society
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Handbook of marketing
,
(pp. 9-38)
.
2006
Persistent link: https://www.econbiz.de/10003335032
Saved in:
2
A history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Handbook of marketing
,
(pp. 39-65)
.
2006
Persistent link: https://www.econbiz.de/10003335035
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3
The role of marketing and the firm
Webster, Frederick E.
- In:
Handbook of marketing
,
(pp. 66-82)
.
2006
Persistent link: https://www.econbiz.de/10003335039
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4
Market strategies and theories of the firm
Day, George S.
;
Wensley, Robin
- In:
Handbook of marketing
,
(pp. 85-105)
.
2006
Persistent link: https://www.econbiz.de/10003335046
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5
Competitive response and market evolution
Gatignon, Hubert
;
Soberman, David
- In:
Handbook of marketing
,
(pp. 126-147)
.
2006
Persistent link: https://www.econbiz.de/10003335056
Saved in:
6
Branding and brand equity
Keller, Kevin Lane
- In:
Handbook of marketing
,
(pp. 151-178)
.
2006
Persistent link: https://www.econbiz.de/10003335062
Saved in:
7
Product development - managing a dispersed process
Dahan, Ely
;
Hauser, John R.
- In:
Handbook of marketing
,
(pp. 179-222)
.
2006
Persistent link: https://www.econbiz.de/10003335089
Saved in:
8
Channel management: structure, governance, and relationship management
Anderson, Erin
;
Coughlan, Anne T.
- In:
Handbook of marketing
,
(pp. 223-247)
.
2006
Persistent link: https://www.econbiz.de/10003335105
Saved in:
9
Salesforce management - compensation, motivation, selection and training
Albers, Sönke
- In:
Handbook of marketing
,
(pp. 248-266)
.
2006
Persistent link: https://www.econbiz.de/10003335110
Saved in:
10
Pricing: economic and behavioral models
Ofir, Chezy
;
Winer, Russell S.
- In:
Handbook of marketing
,
(pp. 267-281)
.
2006
Persistent link: https://www.econbiz.de/10003335122
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