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Public policy issues in marketing
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ECONIS (ZBW)
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The "unfairness doctrine" and consumer advertising
Cohen, Dorothy
- In:
Public policy issues in marketing
,
(pp. 67-72)
.
1975
Persistent link: https://www.econbiz.de/10002013398
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2
Marketing and futuristic methods
Holloway, Robert
;
Amico, Michael F. dʹ
- In:
Public policy issues in marketing
,
(pp. 171-175)
.
1975
Persistent link: https://www.econbiz.de/10002872705
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3
The role of government : a comparative perspective/ Adel I. El-Ansary and Alain J. Breuils; Mary Ferrel
El-Ansary, Adel I.
;
Breuils, Alain J.
;
Ferrel, Mary
- In:
Public policy issues in marketing
,
(pp. 45-59)
.
1975
Persistent link: https://www.econbiz.de/10002110884
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4
The major turn in consumerism
Richardson, Lee
;
Houston, Michael J.
- In:
Public policy issues in marketing
,
(pp. 147-152)
.
1975
Persistent link: https://www.econbiz.de/10002684716
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5
What the businessman can expect in future consumer-protection legislation
Boone, Louis E.
;
Kurtz, David L.
- In:
Public policy issues in marketing
,
(pp. 155-165)
.
1975
Persistent link: https://www.econbiz.de/10001938141
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6
A corrective-advertising study
Kassarjian, Harold H.
;
Carlson, Cynthia J.
;
Rosin, Paula E.
- In:
Public policy issues in marketing
,
(pp. 75-87)
.
1975
Persistent link: https://www.econbiz.de/10002170738
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7
Public policy toward protection of the consumer : implications for management
Cundiff, Edward W.
;
Block, Carl E.
- In:
Public policy issues in marketing
,
(pp. 95-100)
.
1975
Persistent link: https://www.econbiz.de/10002042782
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8
Some observations on the role of assumptions in the marketing and public policy debate
Spence, Homer E.
;
Rutman, Gilbert L.
- In:
Public policy issues in marketing
,
(pp. 31-39)
.
1975
Persistent link: https://www.econbiz.de/10002852631
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9
Marketing and public policy : the present process and some questions for the future
Enis, Ben M.
;
Kangun, Norman
;
Houston, Franklin S.
- In:
Public policy issues in marketing
,
(pp. 13-25)
.
1975
Persistent link: https://www.econbiz.de/10002119062
Saved in:
10
Business and self-regulation
Lazer, William
;
LaBarbera, Priscilla
;
Bell, Martin L.
- In:
Public policy issues in marketing
,
(pp. 105-124)
.
1975
Persistent link: https://www.econbiz.de/10002352896
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