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Modern marketing strategy
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ECONIS (ZBW)
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Computer simulation of consumer behavior
Wells, William D.
- In:
Modern marketing strategy
,
(pp. 104-127)
.
1964
Persistent link: https://www.econbiz.de/10003704960
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2
The product and the brand
Gardner, Burleigh B.
;
Levy, Sidney J.
- In:
Modern marketing strategy
,
(pp. 115-127)
.
1964
Persistent link: https://www.econbiz.de/10002398099
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3
Computer simulation of consumer behavior
Wells, Willliam D.
- In:
Modern marketing strategy
,
(pp. 104-114)
.
1964
Persistent link: https://www.econbiz.de/10002982047
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4
Strategy of product quality
Kuehn, Alfred A.
;
Day, Ralph. L.
- In:
Modern marketing strategy
,
(pp. 198-218)
.
1964
Persistent link: https://www.econbiz.de/10002063270
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5
Shodown in the market place
Barnet, Edward M.
- In:
Modern marketing strategy
,
(pp. 49-68)
.
1964
Persistent link: https://www.econbiz.de/10001872842
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6
Phasing research into the marketing plan
Adler, Lee
- In:
Modern marketing strategy
,
(pp. 219-237)
.
1964
Persistent link: https://www.econbiz.de/10001808606
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Its time to research the consumer
Martineau, Pierre
- In:
Modern marketing strategy
,
(pp. 84-103)
.
1964
Persistent link: https://www.econbiz.de/10002445519
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8
Multistage approach to pricing
Oxenfeldt, Alfred Richard
- In:
Modern marketing strategy
,
(pp. 300-318)
.
1964
Persistent link: https://www.econbiz.de/10002613687
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9
How to set realistic profit goals
Payne, Bruce
- In:
Modern marketing strategy
,
(pp. 336-352)
.
1964
Persistent link: https://www.econbiz.de/10002626468
Saved in:
10
The strategy of product policy
Kline, Charles H.
- In:
Modern marketing strategy
,
(pp. 179-197)
.
1964
Persistent link: https://www.econbiz.de/10002224203
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