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Readings in marketing information systems : a new era in marketing research
28
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ECONIS (ZBW)
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The marketing executive and management information systems
Amstutz, Arnold E.
- In:
Readings in marketing information systems : a new era …
,
(pp. 341-356)
.
1968
Persistent link: https://www.econbiz.de/10001827052
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2
Systems approach to marketing
Adler, Lee
- In:
Readings in marketing information systems : a new era …
,
(pp. 72-92)
.
1968
Persistent link: https://www.econbiz.de/10001798968
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The thrust of information technology on management
Tuthill, Oliver W.
- In:
Readings in marketing information systems : a new era …
,
(pp. 191-204)
.
1968
Persistent link: https://www.econbiz.de/10002932667
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Information processing model of executive decisions
Howard, John A.
;
Morgenroth, William M.
- In:
Readings in marketing information systems : a new era …
,
(pp. 259-272)
.
1968
Persistent link: https://www.econbiz.de/10002975602
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Organization structure and its underlying theory of buyer behavior
Howard, John A.
- In:
Readings in marketing information systems : a new era …
,
(pp. 253-258)
.
1968
Persistent link: https://www.econbiz.de/10002975689
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Will managers be overwhelmed by the information explosion?
Estes jr., Howell M.
- In:
Readings in marketing information systems : a new era …
,
(pp. 178-186)
.
1968
Persistent link: https://www.econbiz.de/10002124586
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The role of research in marketing management
Roberts, Harry Vivian
- In:
Readings in marketing information systems : a new era …
,
(pp. 148-162)
.
1968
Persistent link: https://www.econbiz.de/10002693981
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Information flow and decentralized decision-making in marketing
Albaum, Gerald
- In:
Readings in marketing information systems : a new era …
,
(pp. 238-253)
.
1968
Persistent link: https://www.econbiz.de/10001817009
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9
Phasing research into the marketing plan
Adler, Lee
- In:
Readings in marketing information systems : a new era …
,
(pp. 162-177)
.
1968
Persistent link: https://www.econbiz.de/10001798884
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10
The total systems myth
Brooker, W. M. A.
- In:
Readings in marketing information systems : a new era …
,
(pp. 330-340)
.
1968
Persistent link: https://www.econbiz.de/10001952640
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