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Search: isPartOf_id:10000351583
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Advertising effects
232
Werbewirkung
232
Advertising
197
Werbung
197
Consumer behaviour
166
Konsumentenverhalten
166
Internet marketing
59
Online-Marketing
59
USA
48
United States
48
Brand image
47
Markenimage
47
Brand
40
Markenartikel
40
Social Web
40
Social web
40
Brand management
38
Markenführung
38
Product Placement
33
Product placement
33
Viral marketing
31
Virales Marketing
31
Gender
27
Geschlecht
27
advertising
27
Fernsehwerbung
25
Television advertising
25
Children
24
Kinder
24
Psychology of advertising
21
Sponsoring
21
Sponsorship
21
Target group
21
Werbepsychologie
21
Zielgruppe
21
Advertising planning
20
Werbeplanung
20
Comparison
19
International marketing
19
Internationales Marketing
19
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Undetermined
183
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Article
405
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8
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Article in journal
413
Aufsatz in Zeitschrift
413
Conference paper
19
Konferenzbeitrag
19
Collection of articles of several authors
9
Sammelwerk
9
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2
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1
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1
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1
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English
413
Author
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Taylor, Charles Raymond
21
Eisend, Martin
11
Pelsmacker, Patrick de
11
Dens, Nathalie
9
Smit, Edith G.
9
Mueller, Barbara
7
Reijmersdal, Eva A. van
7
Chang, Chingching
6
Cheong, Yunjae
6
Kim, Kihan
6
Sung, Yongjun
6
Armstrong, J. Scott
5
Bergkvist, Lars
5
Chang, Chun-tuan
5
Diehl, Sandra
5
Kwak, Hyokjin
5
Rossiter, John R.
5
Rozendaal, Esther
5
Yoon, Hye Jin
5
Yoon, Sukki
5
Baek, Tae Hyun
4
Bernritter, Stefan F.
4
Buijzen, Moniek
4
Carlson, Les
4
Chang, Chun-Tuan
4
Choi, Sejung Marina
4
Chu, Shu-Chuan
4
Geuens, Maggie
4
Grau, Stacy Landreth
4
Kim, Juran
4
Ko, Eunju
4
Matthes, Jörg
4
Okazaki, Shintaro
4
Terlutter, Ralf
4
Till, Brian
4
Voorveld, Hilde
4
Wilcox, Gary B.
4
Yoo, Chan Yun
4
Andras, Trina Larsen
3
Cauberghe, Verolien
3
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Institution
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ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
413
Source
All
ECONIS (ZBW)
413
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1
Special issue: electronic word-of-mouth
Kim, Juran
(
ed.
);
Chu, Shu-Chuan
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011859182
Saved in:
2
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
3
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
4
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
5
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
6
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
7
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
Saved in:
8
When brand-related UGC induces effectiveness on social media : the role of content sponsorship and content type
Kim, Mikyoung
;
Song, Doori
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011859222
Saved in:
9
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
10
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
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