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Research in marketing : an annual compilation of research
12
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ECONIS (ZBW)
12
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1
Field theory applied to consumer behavior
Woodside, Arch G.
;
Bearden, William O.
- In:
Research in marketing : an annual compilation of research
(
1978
),
pp. 303-330
Persistent link: https://www.econbiz.de/10003013248
Saved in:
2
Simulation of risk attitudes in joint decision making by marketing firms in competitive markets
Day, Ralph L.
;
Eliashberg, Johoshua
- In:
Research in marketing : an annual compilation of research
(
1978
),
pp. 23-51
Persistent link: https://www.econbiz.de/10002062302
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3
Some new types of fractional factorial designs for marketing experiments
Green, Paul E.
;
Carroll, J. Douglas
;
Carmone, Frank J.
- In:
Research in marketing : an annual compilation of research
(
1978
),
pp. 99-122
Persistent link: https://www.econbiz.de/10002540054
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4
Research in productivity measurement for marketing decision
Bucklin, Louis P.
- In:
Research in marketing : an annual compilation of research
1
(
1978
),
pp. 1-22
Persistent link: https://www.econbiz.de/10001961580
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5
Advertising and socialization
Myers, John G.
- In:
Research in marketing : an annual compilation of research
1
(
1978
),
pp. 169-199
Persistent link: https://www.econbiz.de/10002551772
Saved in:
6
The household as a production unit
Etgar, Michael
- In:
Research in marketing : an annual compilation of research
1
(
1978
),
pp. 79-98
Persistent link: https://www.econbiz.de/10002126237
Saved in:
7
Choosing the best advertising appropriation when appropriations interact over time
Levy, Haim
;
Simon, Julian L.
- In:
Research in marketing : an annual compilation of research
1
(
1978
),
pp. 149-167
Persistent link: https://www.econbiz.de/10002372598
Saved in:
8
Interpretative versus descriptive research
Dichter, Ernest
- In:
Research in marketing : an annual compilation of research
1
(
1978
),
pp. 53-77
Persistent link: https://www.econbiz.de/10002065607
Saved in:
9
An empirical-simulation approach to competition
Schultz, Randall L.
;
Dodson jr., Joe A.
- In:
Research in marketing : an annual compilation of research
(
1978
),
pp. 269-301
Persistent link: https://www.econbiz.de/10002792904
Saved in:
10
Advocacy advertising : corporate external communications and public policy
Sethi, S. Prakash
- In:
Research in marketing : an annual compilation of research
1
(
1978
),
pp. 233-267
Persistent link: https://www.econbiz.de/10002798706
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