Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf_id:10000365767
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
355
Konsumentenverhalten
355
Theory
118
Theorie
117
Brand management
93
Markenführung
93
Beziehungsmarketing
80
Relationship marketing
80
Brand
79
Markenartikel
79
Marketing management
79
Marketingmanagement
79
Brand image
68
Markenimage
68
Advertising
61
Marktforschung
61
Werbung
61
Advertising effects
60
Market research
60
Werbewirkung
60
Internet marketing
57
Online-Marketing
57
Marketing
56
Innovation
55
Experiment
45
Social Web
44
Social web
44
Preismanagement
37
Pricing strategy
37
Einzelhandel
35
Retail trade
35
Viral marketing
35
Virales Marketing
35
New product development
34
Produktentwicklung
34
USA
33
United States
33
Customer satisfaction
30
Kundenzufriedenheit
30
Online retailing
29
more ...
less ...
Online availability
All
Undetermined
440
Type of publication
All
Article
846
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
842
Aufsatz in Zeitschrift
842
Collection of articles of several authors
18
Sammelwerk
18
Systematic review
4
Übersichtsarbeit
4
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
844
Undetermined
9
Author
All
Stremersch, Stefan
19
Verhoef, Peter C.
16
Muller, Eitan
14
Dekimpe, Marnik G.
13
Leeflang, Peter
12
Gijsbrechts, Els
11
Lehmann, Donald R.
11
Rust, Roland T.
11
Skiera, Bernd
11
Bijmolt, Tammo H. A.
10
Clement, Michel
10
Warlop, Luk
10
Goldenberg, Jacob
9
Libai, Barak
9
Kamakura, Wagner A.
8
Reinartz, Werner J.
8
Weinberg, Charles B.
8
Haenlein, Michael
7
Kannan, P. K.
7
Pauwels, Koen
7
Wierenga, Berend
7
Eliashberg, Jehoshua
6
Gijsenberg, Maarten J.
6
Grinstein, Amir
6
Hennig-Thurau, Thorsten
6
Homburg, Christian
6
Lilien, Gary L.
6
Peres, Renana
6
Roberts, John H.
6
Schweidel, David A.
6
Wuyts, Stefan
6
Geuens, Maggie
5
Louviere, Jordan J.
5
Mahajan, Vijay
5
Natter, Martin
5
Neslin, Scott A.
5
Sattler, Henrik
5
Schreier, Martin
5
Srinivasan, Shuba
5
Steenkamp, Jan-Benedict E. M.
5
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
853
Special issue on "marketing strategy"
1
Source
All
ECONIS (ZBW)
853
Showing
1
-
10
of
853
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Editorial: on ChatGPT and beyond : how generative artificial intelligence may affect research, teaching, and practice
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 269-275
Persistent link: https://www.econbiz.de/10014316574
Saved in:
2
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
3
Managing service shutdowns: Cash refunds or vouchers?
Chen, Rachel R.
;
Gerstner, Eitan
;
Halbheer, Daniel
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 294-315
Persistent link: https://www.econbiz.de/10014316585
Saved in:
4
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
5
Converging vs diverging : the effect of visual representation of goal structure on financial decisions
Kim, Joonkyung
;
Zhao, Min
;
Soman, Dilip
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 362-377
Persistent link: https://www.econbiz.de/10014316604
Saved in:
6
How institutional logics shape fairness in crowdsourcing : the case of Threadless
Grant, Annetta
;
Weijo, Henri
;
Dacin, Peter A.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 378-397
Persistent link: https://www.econbiz.de/10014316607
Saved in:
7
Are people less generous after a family member gives to charity? : the interaction of self-construal and relationship type
Zhao, Xiaohong
;
Cai, Fengyan
;
Yang, Zhiyong
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 398-416
Persistent link: https://www.econbiz.de/10014316615
Saved in:
8
Charitable maximizers : the impact of the maximizing mindset on donations to human recipients
Ma, Jingjing
;
Lin, Yu
;
Ein-Gar, Danit
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 417-434
Persistent link: https://www.econbiz.de/10014316618
Saved in:
9
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
10
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
