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Year of publication
Subject
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USA 12 Verbraucher 10 Wirtschaftliches Verhalten 9 Ausbildung 5 Kaufmann 5 Absatz 4 Werbung 4 Entscheidung 3 Marktforschung 3 Betriebswirtschaft 2 Consumer behaviour 2 Erfolg 2 Konsumentenverhalten 2 Lehre und Unterricht 2 Verkäufer 2 Warenhaus 2 Wirtschaftliche Verhalten 2 Absatz und Verbrauch 1 Absatzplanung 1 Absatzwege 1 Agrarmarkt 1 Agrarprodukte 1 Aussenhandel 1 Bank 1 Bekleidungsindustrie 1 Betriebliche Kooperation 1 Betriebliche Preispolitik 1 Betriebswirtschaft Logistik 1 Brand 1 Brand image 1 Brand management 1 Clothing industry 1 Decision 1 Einkauf 1 Einkaufszentrum 1 Einzelhandel 1 Eizelhandel 1 Fashion 1 Freiwillige 1 Förderung 1
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Type of publication
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Article 37 Book / Working Paper 5
Language
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Undetermined 33 English 9
Author
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Nicosia, Francesco M. 3 Willett, Ronald P. 2 Aldorson, Wroe 1 Bauer, Raymond A. 1 Bell, Martin L. 1 Blank, David M. 1 Carman, James M. 1 Clancy, James S. 1 Crane, Lauren Edgar 1 Cunningham, Scott M. 1 Dalrymple, Douglas J. 1 Davis, Kenneth R. 1 Dean, Chaucey 1 Decker, William S. 1 Dickinson, Roger A. 1 Divita, Salvatore F. 1 Dunn, S. Watson 1 Engel, James E. 1 Granbois, Donald H. 1 Greyser, Stephen A. 1 Haas, Raymond M. 1 Hansen, Richard W. 1 Hollander, Stanley C. 1 Huff, David L. 1 Kennedy, John J. 1 King, Charles W. 1 Kniffin, Fred W. 1 Kollat, David T. 1 Lipson, Harry A. 1 Longman, Donald R. 1 Mallen, Bruce 1 Moyer, Reed 1 Pessemier, Edgar A. 1 Pomerance, Eugene C. 1 Preston, Lee E. 1 Price, Gerald F. 1 Schneider, Lewis M. 1 Simon, Julian L. 1 Smith, L. George 1 Sonnecken, Edwin H. 1
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Institution
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American Marketing Association 2
Published in...
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Proceedings of the Winter Conference of the American Marketing Association 42 Series / American Marketing Association 2
Source
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ECONIS (ZBW) 42
Showing 1 - 10 of 42
Cover Image
Analyzing the economic potential of a consumer product
Pessemier, Edgar A. - In: Proceedings of the Winter Conference of the American … (1965), pp. 23-39
Persistent link: https://www.econbiz.de/10003649713
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What marketing can and should do for financial management
Clancy, James S. - In: Proceedings of the Winter Conference of the American … 49 (1966), pp. 539-548
Persistent link: https://www.econbiz.de/10003516575
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Reflections on progress in marketing : proceedings, december 28 - 29, 1964, Sheraton-Chicago Hotel, Chicago, Illinois /American Marketing Association . Ed. by L. George Smith
Smith, L. George (contributor) - 1965
Persistent link: https://www.econbiz.de/10001450886
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How agencies evaluate advertising
Pomerance, Eugene C. - In: Proceedings of the Winter Conference of the American … (1965), pp. 167-173
Persistent link: https://www.econbiz.de/10003653049
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Emerging concepts in marketing
Decker, William S. (contributor) - 1963
Persistent link: https://www.econbiz.de/10001450903
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Transition in advertising introductory comments
Price, Gerald F. - In: Proceedings of the Winter Conference of the American … (1962), pp. 125-127
Persistent link: https://www.econbiz.de/10003654603
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Marketing information systems: The informational role of prices
Preston, Lee E. - In: Proceedings of the Winter Conference of the American … (1964), pp. 371-382
Persistent link: https://www.econbiz.de/10003655793
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Toward a modell of consumer decision making
Nicosia, Francesco M. - In: Proceedings of the Winter Conference of the American … (1962), pp. 422-437
Persistent link: https://www.econbiz.de/10003640271
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Opinion leadership and the flow of communication: Some problems and prospects
Nicosia, Francesco M. - In: Proceedings of the Winter Conference of the American … (1965), pp. 340-358
Persistent link: https://www.econbiz.de/10003640272
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The developing role of the marketing educator
Longman, Donald R. - In: Proceedings of the Winter Conference of the American … (1962), pp. 41-50
Persistent link: https://www.econbiz.de/10003619652
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