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Search: isPartOf_id:10000438388
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Advertising effects
239
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239
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175
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Consumer behaviour
88
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88
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87
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87
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47
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Marketingmanagement
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Dahlén, Micael
12
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8
Kees, Jeremy
7
Muehling, Darrel D.
7
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7
Pelsmacker, Patrick de
6
Taylor, Charles Raymond
6
Yoon, Hye Jin
6
Carlson, Les
5
Huh, Jisu
5
Laczniak, Russell N.
5
Li, Hairong
5
Stafford, Marla Royne
5
Yoon, Sukki
5
Baek, Tae Hyun
4
Choi, Yung Kyun
4
Faber, Ronald J.
4
Hudders, Liselot
4
Kareklas, Ioannis
4
Kim, Jooyoung
4
Koslow, Scott
4
McQuarrie, Edward F.
4
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Puntoni, Stefano
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Sheehan, Kim Bartel
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3
Bellman, Steven
3
Bergkvist, Lars
3
Berry, Christopher
3
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3
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3
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Journal of advertising : official publication of the American Academy of Advertising
400
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All
ECONIS (ZBW)
400
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1
The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Lin, Meng-Hsien
;
Cross, Samantha N. N.
;
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011876089
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2
Persuasive charity appeals for less and more controllable health causes : the roles of implicit mindsets and benefit frames
Hsieh, Meng-Hua
;
Yucel-Aybat, Ozge
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 112-126
Persistent link: https://www.econbiz.de/10011876095
Saved in:
3
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
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4
Saving behavior messaging : gain/loss framing, self/family orientations, and individual differences in collectivism
Yoon, Hye Jin
;
La Ferle, Carrie
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 146-160
Persistent link: https://www.econbiz.de/10011876103
Saved in:
5
The impact of psychological distance and construal level on consumers' responses to taboos in advertising
Theodorakis, Ioannis G.
;
Painesis, Grigorios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10011876105
Saved in:
6
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
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7
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
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8
Special issue: digital engagement with advertising
Rodgers, Shelly
(
ed.
);
Thorson, Esther
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011848708
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9
Digital engagement with advertising
Rodgers, Shelly
;
Thorson, Esther
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011848710
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10
Content strategies for digital consumer engagement in social networks : why advertising is an antecedent of engagement
Gavilanes Rivadeneira, José Manuel
;
Flatten, Tessa
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 4-23
Persistent link: https://www.econbiz.de/10011848712
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