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Year of publication
Subject
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USA 23 Absatz und Verbrauch 9 Absatz 8 Werbung 7 Absatzplanung 5 Marketing 4 Marktforschung 4 Neues Produkt 4 Produkt 4 Marketing management 3 Marketingmanagement 3 Theorie 3 Theory 3 Verpackung 3 Absatzkontrolle 2 Agrarwirtschaft 2 Consumer behaviour 2 Einzelhandel 2 Handel 2 Konsumentenverhalten 2 Nahrungsmittel 2 Prognose 2 Recht 2 Rüstungsgüter 2 Statistische Methoden 2 Versuchsmarkt 2 Wettbewerb 2 Absatzforschung 1 Absatzprognose 1 Advertising 1 Advertising effects 1 Agentur 1 Agrarprodukte 1 Aufwendungen 1 Ausland 1 Auslandsmarkt 1 Bausparkasse 1 Building society 1 Capital goods 1 Chemische 1
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Type of publication
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Article 48 Book / Working Paper 7
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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Undetermined 43 English 12
Author
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Achenbaum, Alvin A. 1 Ackley, Duncan M. 1 Amstutz, Arnold E. 1 Baker, George L. 1 Banks, Seymour 1 Beldo, Leslie A. 1 Bengston, Roger E. 1 Bouchelle, W. Taylor 1 Brubaker, Sterling 1 Busch, Gerald A. 1 Buzzell, Robert Dow 1 Crespi, Irving 1 Davine, John P. 1 De Boest, Henry F. 1 Driggs, Gary 1 Dutka, Solomon 1 Elman, Philip 1 Ferber, Robert 1 Givens, J. E. 1 Gomez, Henry 1 Gottlieb, Morris 1 Hancock, Robert S. 1 Hanower, Lee 1 Hauck, Marhew 1 Haviland, Fred R. 1 Heady, Earl O. 1 Hertzberg, Joseph M. 1 Hewitt, Charles M. 1 Hindersman, Charles H. 1 Huellmantel, Alan B. 1 Kanter, Donald L. 1 Kaplan, Robert M. 1 Kelley, Omer J. 1 Kennedy, John J. 1 King, Arnold J. 1 King, Donald W. 1 Kornblau, Curt 1 Kroll, Seymour 1 Kuehn, Alfred A. 1 Learner, David B. 1
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Institution
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American Marketing Association 2
Published in...
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Proceedings of the ... National Conference of the American Marketing Association 55 Series / American Marketing Association 2
Source
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ECONIS (ZBW) 55
Showing 1 - 10 of 55
Cover Image
Packaging as a marketing tool - an innovative element in marketing planning
Tovin, J. D. (contributor) - In: Proceedings of the ... National Conference of the … 46 (1963), pp. 630-640
Persistent link: https://www.econbiz.de/10003646946
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The marketing management concept in capital goods companies
Parks, James E. - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 159-177
Persistent link: https://www.econbiz.de/10003648149
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New tools for effective marketing coordination
Pensiero, Nicolas F. - In: Proceedings of the ... National Conference of the … 44 (1961), pp. 517-520
Persistent link: https://www.econbiz.de/10003649143
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The scientific marketing of travel
Peattie, Robert A. - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 761-771
Persistent link: https://www.econbiz.de/10003649223
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The AAAA study on consumer judgement of advertising
Kanter, Donald L. - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 216-230
Persistent link: https://www.econbiz.de/10003595065
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The Power of the package
Smith, Robert R. - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 299-313
Persistent link: https://www.econbiz.de/10003682531
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New directions in marketing
Webster, Frederick E. (contributor) - 1965
Persistent link: https://www.econbiz.de/10001450905
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Marketing science: stepchild of economies
Ramond, Charles K. - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 662-675
Persistent link: https://www.econbiz.de/10003657527
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Effective marketing coordination
Baker, George L. (contributor) - 1961
Persistent link: https://www.econbiz.de/10001479432
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Scientic marketing in the oil industry
Reinker, Edward F. - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 775-782
Persistent link: https://www.econbiz.de/10003659401
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