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Year of publication
Subject
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Internationales Marketing 28 International marketing 27 Marketing management 10 Marketingmanagement 10 USA 8 United States 8 Consumer behaviour 5 Konsumentenverhalten 5 Auslandsinvestition 4 Foreign investment 4 International business research 4 Internationale Betriebswirtschaftslehre 4 Theorie 4 Theory 4 Außenhandel mit Industriegütern 3 Developing countries 3 Entwicklungsländer 3 Exportmarketing 3 Japan 3 Manufactures trade 3 Multinationales Unternehmen 3 Transnational corporation 3 Welt 3 World 3 Advertising 2 Aufsatzsammlung 2 Außenwirtschaftsförderung 2 Cross-cultural relations 2 Designation of origin 2 Deutschland 2 Emerging Market 2 Europa 2 Europe 2 Fertility 2 Fertilität 2 Germany 2 Globalisierung 2 Globalization 2 Handel 2 Herkunftsbezeichnung 2
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Type of publication
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Article 29 Book / Working Paper 23
Type of publication (narrower categories)
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Article in journal 29 Aufsatz in Zeitschrift 29 Collection of articles of several authors 11 Sammelwerk 11 Aufsatzsammlung 9 Konferenzschrift 1
Language
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English 52
Author
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Taylor, Charles Raymond 3 Zou, Shaoming 3 Axinn, Catherine Nancy 2 Hallén, Lars 2 Reddy, Srinivas K. 2 Agarwal, Sanjeev 1 Akhter, Humayun 1 Amine, Lyn S. 1 Anderson, Cristina P. 1 Bilkey, Warren J. 1 Bodur, Muzaffer 1 Bol, Jan Willem 1 Cavusgil, S. Tamer 1 Cohen, Judy 1 Craig, C. S. 1 Davis, Bonnie D. 1 Dichtl, Erwin 1 Douglas, Susan P. 1 Farley, John U. 1 Fu, Huifen 1 Ghauri, Pervez N. 1 Graham, John L. 1 Green, Robert T. 1 Greer, Thomas V. 1 Hedlund, Gunnar 1 Hult, G. Tomas M. 1 Jain, Subhash C. 1 Jansson, Hans 1 Jean, Ruey-Jer Bryan 1 Johansson, Johny K. 1 Kern, Sue A. 1 Kumar, Brij 1 Kverneland, °Adne 1 Köglmayr, Hans-Georg 1 Lashbrooke, Elvin C. 1 Lee, Doo-Hee 1 Lesser, Jack A. 1 Li, Tiger 1 Lin, Chi-yuan 1 Lusch, Robert F. 1
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Institution
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Round Table on Study Abroad Programs in Business Schools <2001, East Lansing, Mich.> 1 USA / International Education and Graduate Programs Office 1
Published in...
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Advances in international marketing 52 Emerald Books 1
Source
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ECONIS (ZBW) 52
Showing 1 - 10 of 52
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International marketing in the fast changing world
Stöttinger, Barbara (ed.);  … - 2015 - First edition
Persistent link: https://www.econbiz.de/10011397235
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Entrepreneurship in international marketing
Zou, Shaoming (ed.); Xu, Hui (contributor);  … - 2015 - 1. ed.
Persistent link: https://www.econbiz.de/10010480321
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International marketing in rapidly changing environments
Jean, Ruey-Jer Bryan (contributor) - 2013 - 1. ed.
Persistent link: https://www.econbiz.de/10010206229
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
Swan, K. Scott (contributor); Swan, K. Scott (ed.) - 2012 - First ed.
Persistent link: https://www.econbiz.de/10009626743
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International marketing : emerging markets
Zou, Shaoming (contributor); Fu, Huifen (contributor) - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10008901163
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Measurement and research methods in international marketing
Sarstedt, Marko (ed.) - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10009356288
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New challenges to international marketing
Sinkovics, Rudolf R. (contributor); Sinkovics, Rudolf R. (ed.) - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003842972
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Michigan State University contributions to international business and innovation
Cavusgil, S. Tamer (ed.) - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003800306
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Cross-cultural buyer behavior
Taylor, Charles Raymond (contributor);  … - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003444215
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International marketing research : opportunities and challenges in the 21st century
Rialp Criado, Alex (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003359396
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