Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf_id:10000446384
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
362
Konsumentenverhalten
362
Marketing management
139
Marketingmanagement
139
Brand management
109
Markenführung
109
Beziehungsmarketing
102
Relationship marketing
102
Großbritannien
85
Marketing
85
United Kingdom
85
Social Web
78
Social web
78
Marketing theory
66
Marketingtheorie
66
Brand image
64
Markenimage
64
Brand
50
Markenartikel
50
Market research
49
Marktforschung
49
Internet marketing
46
Online-Marketing
46
Customer satisfaction
42
Kundenzufriedenheit
42
Customer integration
35
Kundenintegration
35
Advertising effects
32
Social marketing
32
Werbewirkung
32
Emotion
31
Theorie
31
Theory
31
Social Marketing
30
USA
30
United States
30
Dienstleistungsqualität
29
Service quality
29
Bibliometrics
27
Bibliometrie
27
more ...
less ...
Online availability
All
Undetermined
235
Type of publication
All
Article
864
Book / Working Paper
37
Type of publication (narrower categories)
All
Article in journal
901
Aufsatz in Zeitschrift
901
Collection of articles of several authors
43
Sammelwerk
43
Conference paper
22
Konferenzbeitrag
22
Case study
15
Fallstudie
15
Konferenzschrift
8
Conference proceedings
7
Systematic review
2
Übersichtsarbeit
2
more ...
less ...
Language
All
English
901
Author
All
Tadajewski, Mark
15
Varman, Rohit
11
Hewer, Paul
10
Brownlie, Douglas
9
Piacentini, Maria
9
Belk, Russell W.
8
Hunt, Shelby D.
8
Brown, Stephen
7
Hogg, Margaret K.
7
Michaelidou, Nina
7
Cova, Bernard
6
Dibb, Sally
6
Hamilton, Kathy
6
Harris, Lloyd C.
6
Maclaran, Pauline
6
Moufahim, Mona
6
O'Malley, Lisa
6
Patterson, Maurice
6
Veer, Ekant
6
Bennett, Roger
5
Blois, Keith J.
5
Carlson, Jamie
5
Carrigan, Marylyn
5
Daunt, Kate L.
5
Dean, Dianne
5
Dennis, Charles
5
Kerrigan, Finola
5
Khare, Apoorv
5
Koenig-Lewis, Nicole
5
Lim, Ming
5
Palmer, Adrian
5
Patterson, Anthony
5
Rowley, Jennifer
5
Russell-Bennett, Rebekah
5
Simkin, Lyndon
5
Szmigin, Isabelle
5
Wells, Victoria
5
Baines, Paul
4
Bang, Nguyen
4
Baron, Steve
4
more ...
less ...
Institution
All
Academy of Marketing
5
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing / Conference <50., 2017, Kingston-upon-Hull>
1
Published in...
All
Journal of marketing management : MM
901
Source
All
ECONIS (ZBW)
901
Showing
1
-
10
of
901
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
2
Focusing ethnography : theory and recommendations for effectively combining video and ethnographic research
Woermann, Niklas
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011934545
Saved in:
3
Need for narrative
Laer, Tom van
;
Visconti, Luca M.
;
Feiereisen, Stephanie
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 484-496
Persistent link: https://www.econbiz.de/10011934549
Saved in:
4
Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 497-508
Persistent link: https://www.econbiz.de/10011934551
Saved in:
5
On critical collaborative videographies
Chatzidakis, Andreas
;
Maclaran, Pauline
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 509-517
Persistent link: https://www.econbiz.de/10011934553
Saved in:
6
Engaging the audience through videography as performance
Seregina, Anastasia
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 518-535
Persistent link: https://www.econbiz.de/10011934554
Saved in:
7
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
8
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
9
More than meets the eye : videography and production of desire in semiocapitalism
Hietanen, Joel
;
Andéhn, Mikael
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 539-556
Persistent link: https://www.econbiz.de/10011934560
Saved in:
10
The nomadic consumption community: the recursive role of space in community mobility
Eagar, Toni
;
L'Espoir Decosta, Jean-Nöel Patrick
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 569-591
Persistent link: https://www.econbiz.de/10011934585
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
