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Year of publication
Subject
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Marketing 15 Absatz 13 Marketing management 12 Marketingmanagement 12 USA 8 Consumer behaviour 5 Konsumentenverhalten 5 Marketing theory 4 Marketingtheorie 4 Marktforschung 4 Theorie 4 Theory 4 United States 4 Absatzforschung 3 Ausbildung 2 Bildung 2 Bildungsinvestition 2 Education 2 Human capital investment 2 Kaufmann 2 Verbraucher 2 Vereinigte Staaten 2 Welt 2 World 2 06.08.1989 1 Absatzplanung 1 Absatzwege 1 Agrarmarkt 1 Berufsbildung 1 Betriebswirtschaft 1 Betriebswirtschaftliche Ausbildung 1 Bildungsertrag 1 Bildungspolitik 1 Coordination 1 Education policy 1 Forschung 1 History of economic thought 1 Information 1 International marketing 1 Internationales Marketing 1
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Type of publication
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Book / Working Paper 34
Type of publication (narrower categories)
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Konferenzschrift 8 Collection of articles of several authors 1 Conference proceedings 1 Graue Literatur 1 Non-commercial literature 1 Sammelwerk 1
Language
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English 33 Undetermined 1
Author
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Bernhardt, Kenneth L. 2 Allvine, Fred C. 1 Bagozzi, Richard P. 1 Baker, George L. 1 Bearden, William O. 1 Beckwith, Neil 1 Belk, Russell W. 1 Bellenger, Danny N. 1 Bennett, Peter D. 1 Bloom, Paul N. 1 Borden, Neil H. 1 Cox, Keith 1 Curhan, Ronald C. 1 Decker, William S. 1 Douglas, Susan P. 1 Gelb, Betsy D. 1 Greenberg, Barnett A. 1 Greer, Thomas V. 1 Haas, Raymond M. 1 Jain, Subhash C. 1 King, Robert L. 1 LaPlaca, Peter J. 1 LaPlaca, Peter L. 1 Locander, William 1 Lusch, Robert F. 1 Mayer, M. S. 1 Mazze, Edward M. 1 Morin, Bernard 1 Murphy, Patrick E. 1 Shimp, Terence A. 1 Smith, L. George 1 Sparks, David L. 1 Vosburgh, R. E. 1 Walker, Bruce J. 1 Webster, Frederick E. 1 Wright, John S. 1
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Institution
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American Marketing Association 30 Educators' Conference <1979, Houston, Tex.> 1 Educators' Conference <1981, Washington, DC> 1 Educators' Conference <1982, Chicago, Ill.> 1 International Marketing Conference 1 Marketing Educators' Conference <1976, Memphis, Tenn.> 1 Marketing Educators' Conference <1977, Hartford, Conn.> 1 Summer Educators' Conference <1983, Dearborn, Mich.> 1 Summer Educators' Conference <1984, Chicago, Ill.> 1 Summer Educators' Conference <1985, Washington, DC> 1 Summer Educators' Conference <1986, Chicago, Ill.> 1 Summer Educators' Conference <1987, Toronto> 1
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Published in...
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Series / American Marketing Association 34 AMA educators' proceedings 5 Combined proceedings (Spring Conference + Fall Conference) 4 Educators' conference proceedings 4 Business proceedings / American Marketing Association 3 Educators' proceedings 3 Fall conference / Proceedings 3 June Conference proceedings / American Marketing Association 2 Proceedings of the ... National Conference of the American Marketing Association 2 Proceedings of the Winter Conference of the American Marketing Association 2 Enhancing knowledge development in marketing : AMA educators' proceedings 1 Fall Conference / Abstracts of papers 1 Proceedings of the ... AMA annual marketing conference 1 Proceedings of the ... World Congress 1 Spring Conference / Abstracts of papers 1
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Source
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ECONIS (ZBW) 34
Showing 1 - 10 of 34
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Enhancing knowledge development in marketing
Bloom, Paul N. (contributor) - 1989
Persistent link: https://www.econbiz.de/10000810623
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1987 AMA educators' proceedings
Douglas, Susan P. (contributor) - American Marketing Association - 1987
Persistent link: https://www.econbiz.de/10001548914
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1986 AMA educators' proceedings
Shimp, Terence A. (contributor) - American Marketing Association - 1986
Persistent link: https://www.econbiz.de/10001548937
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1985 AMA educators' proceedings
Lusch, Robert F. (contributor) - American Marketing Association - 1985
Persistent link: https://www.econbiz.de/10001548945
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1984 AMA educators' proceedings
Belk, Russell W. (contributor) - American Marketing Association - 1984
Persistent link: https://www.econbiz.de/10001548951
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1983 AMA educators' proceedings
Murphy, Patrick E. (contributor) - American Marketing Association - 1983
Persistent link: https://www.econbiz.de/10001477602
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An assessment of marketing thought and practice
Walker, Bruce J. (ed.); Bearden, William O. (contributor) - 1982
Persistent link: https://www.econbiz.de/10013449821
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The changing marketing environment : new theories and applications
Bernhardt, Kenneth L. (contributor) - 1981
Persistent link: https://www.econbiz.de/10013449970
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Reflections on progress in marketing : proceedings, december 28 - 29, 1964, Sheraton-Chicago Hotel, Chicago, Illinois /American Marketing Association . Ed. by L. George Smith
Smith, L. George (contributor) - 1965
Persistent link: https://www.econbiz.de/10001450886
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Emerging concepts in marketing
Decker, William S. (contributor) - 1963
Persistent link: https://www.econbiz.de/10001450903
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