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Year of publication
Subject
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Marketing 6 Marketing management 6 Marketingmanagement 6 Consumer behaviour 5 Konsumentenverhalten 5 04.08.1990 1 07.08.1988 1 Efficiency 1 Effizienz 1 Market research 1 Marketing theory 1 Marketingtheorie 1 Marktforschung 1
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Type of publication
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Book / Working Paper 7
Type of publication (narrower categories)
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Konferenzschrift 4 Collection of articles of several authors 2 Conference proceedings 2 Graue Literatur 2 Non-commercial literature 2 Sammelwerk 2
Language
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English 7
Author
All
Belk, Russell W. 1 Douglas, Susan P. 1 Frazier, Gary L. 1 Lusch, Robert F. 1 Murphy, Patrick E. 1 Parasuraman, A. 1 Shimp, Terence A. 1
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Institution
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American Marketing Association 5 Summer Educators' Conference <1983, Dearborn, Mich.> 1 Summer Educators' Conference <1984, Chicago, Ill.> 1 Summer Educators' Conference <1985, Washington, DC> 1 Summer Educators' Conference <1986, Chicago, Ill.> 1 Summer Educators' Conference <1987, Toronto> 1
Published in...
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AMA educators' proceedings 7 Series / American Marketing Association 6
Source
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ECONIS (ZBW) 7
Showing 1 - 7 of 7
Cover Image
Enhancing knowledge development in marketing
Parasuraman, A. (ed.) - 1990
Persistent link: https://www.econbiz.de/10000837433
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Cover Image
Efficiency and effectiveness in marketing
Frazier, Gary L. (contributor) - 1988
Persistent link: https://www.econbiz.de/10000810618
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Cover Image
1987 AMA educators' proceedings
Douglas, Susan P. (contributor) - American Marketing Association - 1987
Persistent link: https://www.econbiz.de/10001548914
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Cover Image
1986 AMA educators' proceedings
Shimp, Terence A. (contributor) - American Marketing Association - 1986
Persistent link: https://www.econbiz.de/10001548937
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Cover Image
1985 AMA educators' proceedings
Lusch, Robert F. (contributor) - American Marketing Association - 1985
Persistent link: https://www.econbiz.de/10001548945
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Cover Image
1984 AMA educators' proceedings
Belk, Russell W. (contributor) - American Marketing Association - 1984
Persistent link: https://www.econbiz.de/10001548951
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Cover Image
1983 AMA educators' proceedings
Murphy, Patrick E. (contributor) - American Marketing Association - 1983
Persistent link: https://www.econbiz.de/10001477602
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