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Year of publication
Subject
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B-to-B-Marketing 103 Business-to-business marketing 103 Lieferantenmanagement 99 Supplier relationship management 99 industrial marketing 57 business marketing 55 Beziehungsmarketing 42 Marketing 42 Relationship marketing 42 Confidence 21 Vertrauen 21 Marketing management 20 Marketingmanagement 20 Salespeople 16 Verkaufspersonal 16 Business network 15 Unternehmensnetzwerk 15 USA 14 United States 14 Bibliometrics 13 Bibliometrie 13 Industrie 13 Manufacturing industries 13 Lieferkette 12 Supply chain 12 Customer satisfaction 11 Innovation 11 Kundenzufriedenheit 11 Marketing theory 10 Marketingtheorie 10 Theorie 10 Theory 10 China 9 Consumer behaviour 9 Konsumentenverhalten 9 Selling 9 Verkauf 9 Distribution channel 8 Firm performance 8 Graduate economics education 8
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Online availability
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Undetermined 61
Type of publication
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Article 183 Book / Working Paper 2
Type of publication (narrower categories)
All
Article in journal 185 Aufsatz in Zeitschrift 185 Case study 7 Fallstudie 7 Collection of articles of several authors 2 Sammelwerk 2
Language
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English 185
Author
All
Lichtenthal, J. David 11 Mummalaneni, Venkatapparao 8 LaPlaca, Peter J. 7 Honeycutt, Earl D. 6 Wilson, David T. 6 Hutt, Michael D. 5 Katrichis, Jerome M. 5 Backhaus, Klaus 4 Barclay, Donald W. 4 Dant, Rajiv P. 4 Deutscher, Terry H. 4 Malhotra, Naresh K. 4 Speh, Thomas W. 4 Svensson, Göran 4 Uslay, Can 4 Vandenbosch, Mark H. 4 Woodside, Arch G. 4 Anderson, James C. 3 Gebauer, Heiko 3 Hammervoll, Trond 3 Lapuka, Ivan I. 3 Rodriguez, Carlos M. 3 Rodriguez, Michael 3 Ryu, Sungmin 3 Shoham, Aviv 3 Wang, Rui 3 Akrout, Houcine 2 Awuah, Gabriel B. 2 Butaney, Gul T. 2 Camarero Izquierdo, Carmen 2 Dubinsky, Alan J. 2 Ferro, Carlos 2 Iacobucci, Dawn 2 Im, Subin 2 Krishnan, Vijaykumar 2 Li, Xiaoling 2 Low, Wen-Shinn 2 Narus, James A. 2 Ndubisi, Nelson Oly 2 Nordin, Fredrik 2
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Published in...
All
Journal of business-to-business marketing 185
Source
All
ECONIS (ZBW) 185
Showing 1 - 10 of 185
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Impact of CRM technology on sales process behaviors : empirical results from US, Europe, and Asia
Rodriguez, Michael; Peterson, Robert M.; Krishnan, … - In: Journal of business-to-business marketing 25 (2018) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011847802
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Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability
Schaffrath, Kathrin; Wentzel, Daniel; Erkin, Aras - In: Journal of business-to-business marketing 25 (2018) 1, pp. 11-29
Persistent link: https://www.econbiz.de/10011847813
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Theoretical perspectives of supplier-buyer long-term relationships in India
Yu, Jong Pil; Pysarchik, Dawn Thorndike - In: Journal of business-to-business marketing 25 (2018) 1, pp. 31-50
Persistent link: https://www.econbiz.de/10011847833
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Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan; Wang, Yong J.; Hao, Andy W.; Saran, Anshu - In: Journal of business-to-business marketing 25 (2018) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
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Buyer-seller relationships of the dental devices industry in Taiwan : perspective of relationship
Wang, Yi-Sheng - In: Journal of business-to-business marketing 25 (2018) 3, pp. 169-186
Persistent link: https://www.econbiz.de/10011917200
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Business marketing in France : can the case be made for "French exceptionalism" or is it just a slight variation?
Akrout, Houcine; Kaswengi, Joseph; Valette-Florence, Pierre - In: Journal of business-to-business marketing 25 (2018) 3, pp. 187-211
Persistent link: https://www.econbiz.de/10011917203
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Hindering or enabling structural social capital to enhance buyer performance? : the role of relational social capital at two levels in China
Qian, Liping; Yang, Pianpian; Xue, Jiaqi - In: Journal of business-to-business marketing 25 (2018) 3, pp. 219-231
Persistent link: https://www.econbiz.de/10011917208
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Moderating roles of national culture for alliance relationship advantages and performance in Asia
Kang, Seongho; Im, Subin; Park, Heungsoo - In: Journal of business-to-business marketing 25 (2018) 3, pp. 233-249
Persistent link: https://www.econbiz.de/10011917209
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What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc - In: Journal of business-to-business marketing 25 (2018) 3, pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
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The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak; Shoham, Aviv - In: Journal of business-to-business marketing 25 (2018) 2, pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
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