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Search: isPartOf_id:10000506730
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Subject
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Consumer behaviour
61
Konsumentenverhalten
61
Theorie
53
Theory
53
USA
33
United States
33
Beziehungsmarketing
28
Marketing management
28
Marketingmanagement
28
Relationship marketing
28
Brand management
23
Innovation
23
Markenführung
23
Brand
19
Markenartikel
19
New product development
17
Produktentwicklung
17
Advertising
16
Lieferantenmanagement
16
Supplier relationship management
16
Werbung
16
Marktforschung
15
Market research
13
Marketing
13
Innovation management
12
Innovationsmanagement
12
Advertising effects
11
Measurement
11
Messung
11
Werbewirkung
11
Preismanagement
10
Pricing strategy
10
Brand image
9
Firm performance
9
Markenimage
9
Unternehmensperformance
9
Customer value
8
Dienstleistungsqualität
8
Japan
8
Kundenwert
8
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Book / Working Paper
264
Type of publication (narrower categories)
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Graue Literatur
62
Non-commercial literature
62
Arbeitspapier
57
Working Paper
57
Konferenzschrift
7
Collection of articles of several authors
6
Sammelwerk
6
Conference proceedings
4
Bibliografie
1
Bibliography
1
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Language
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English
264
Author
All
Lehmann, Donald R.
7
Chandy, Rajesh K.
6
Moorman, Christine
6
Montgomery, David B.
5
Tellis, Gerard J.
5
Wittink, Dick R.
5
Deshpandé, Rohit
4
Griffin, Abbie
4
Gupta, Sunil
4
Keller, Kevin Lane
4
Milne, George R.
4
Narver, John C.
4
Slater, Stanley F.
4
Wansink, Brian
4
Zeithaml, Valarie A.
4
Ailawadi, Kusum L.
3
Bolton, Ruth N.
3
Day, George S.
3
Dekimpe, Marnik G.
3
Farley, John U.
3
Hauser, John R.
3
Kumar, Nirmalya
3
Lemon, Katherine N.
3
Mahajan, Vijay
3
Maltz, Elliot
3
Morwitz, Vicki G.
3
Parasuraman, A.
3
Rust, Roland T.
3
Selnes, Fred
3
Sethuraman, Raj
3
Shankar, Venkatesh
3
Singh, Jagdip
3
Sivakumar, K.
3
Song, X. Michael
3
Srivastava, Rajendra Krishan
3
Yip, George S.
3
Zaltman, Gerald
3
Abe, Makoto
2
Adams, Marjorie G.
2
Alpert, Frank
2
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Institution
All
Marketing Science Institute <Cambridge, Mass.>
2
APICS Educational & Research Foundation
1
Conference Behavioral Perspectives on Pricing <1995, Boston, Mass.>
1
Conference Developing Customers, Products, and Markets for Services <1995, Boston, Mass.>
1
Conference on Marketing Communications Strategies <1994, Cambridge, Mass.>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Ecole des hautes études commerciales <Frankreich>
1
Institute of Management Sciences
1
Operations Research Society of America
1
Symposium on Advances in Choice Theory <4, 1998, Jouy-en-Josas>
1
University of North Carolina at Chapel Hill
1
Young Scholars Program <2001, Park City, Utah>
1
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Published in...
All
Report / Marketing Science Institute
264
Report / Marketing Science Institute / Marketing Science Institute
130
Research Program working paper / Marketing Science Institute
1
Source
All
ECONIS (ZBW)
264
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1
What is the true value of a lost customer?
Hogan, John E.
;
Lemon, Katherine N.
;
Libai, Barak
-
2002
Persistent link: https://www.econbiz.de/10001704756
Saved in:
2
The effect of store brand share on retail margins : an empirical analysis
Ailawadi, Kusum L.
;
Harlam, Bari A.
-
2002
Persistent link: https://www.econbiz.de/10001704760
Saved in:
3
Bilingual consumers and the web : moderators of language effects in website navigation
Luna, David
;
Peracchio, Laura A.
;
Juan, María D. de
-
2002
Persistent link: https://www.econbiz.de/10001704764
Saved in:
4
The market evolution and sales take-off of product innovations
Agarwal, Rajshree
;
Bayus, Barry L.
-
2002
Persistent link: https://www.econbiz.de/10001706803
Saved in:
5
Customer relationship management : strategies and company-wide implementation
Mittelman, Mauricio
;
Onyemah, Vincent
-
2002
Persistent link: https://www.econbiz.de/10001706810
Saved in:
6
From density to destiny : using spatial analysis for early prediction of new product success
Garber, Tal
;
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
-
2002
Persistent link: https://www.econbiz.de/10001681983
Saved in:
7
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
8
A product-market-based measure of brand equity
Ailawadi, Kusum L.
;
Lehmann, Donald R.
;
Neslin, Scott A.
-
2002
Persistent link: https://www.econbiz.de/10001673487
Saved in:
9
Assessing when increased media weight helps sales of real-world brands
MacInnis, Deborah J.
;
Rao, Ambar G.
;
Weiss, Allen M.
-
2002
Persistent link: https://www.econbiz.de/10001673493
Saved in:
10
Decision difficulty in bundle choice : the role of complexity, uniqueness, and similarity
Agarwal, Manoj Kumar
;
Chatterjee, Subimal
-
2002
Persistent link: https://www.econbiz.de/10001673496
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