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169
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Drayer, Joris
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Grady, John
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Kunkel, Thilo
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Popp, Nels
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Walker, Matthew
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Walsh, Patrick
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Kadlecek, Jim
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Lim, Choong Hoon
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Funk, Daniel C.
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Kwak, Dae Hee
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
384
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All
ECONIS (ZBW)
384
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1
What do ticket prices reveal about the growth in women's sport? : the case of NCAA Division, women's college basketball
Popp, Nels
;
Greenwell, Chris
;
Cocco, Adam R.
;
Bonney, Nate
- In:
Sport marketing quarterly : preferred journal of the …
34
(
2025
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10015374639
Saved in:
2
Get your tickets here : an examination of how reputation and pricing strategies of ticket sellers affect consumers' willingness to purchase sport tickets
Kim, Koo Yul
;
López, Colin
;
Lee, Yo Han
- In:
Sport marketing quarterly : preferred journal of the …
34
(
2025
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10015374653
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3
An examination of the impact of ticket reference price on fairness perceptions for sport consumers : assessing the influence of self-construal
Bae, Deukmook
;
Shapiro, Stephen L.
- In:
Sport marketing quarterly : preferred journal of the …
34
(
2025
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10015374701
Saved in:
4
Immersive impact : sport virtual reality effects on brand recall and recognition
Walton, Derek
- In:
Sport marketing quarterly : preferred journal of the …
34
(
2025
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10015374702
Saved in:
5
Development of the brand equity measurement scale of the Premier League in the Chinese market
Cheng, Bingxu
;
Pyun, Do Young
;
Yilmaz, Serhat
- In:
Sport marketing quarterly : preferred journal of the …
34
(
2025
)
1
,
pp. 60-73
Persistent link: https://www.econbiz.de/10015374703
Saved in:
6
Consumer responses to sports leagues' employer branding : psychological contract formation and breach
Asada, Akira
;
McLeod, Christopher M.
- In:
Sport marketing quarterly : preferred journal of the …
34
(
2025
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10015374704
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7
Franchise ownership as individual-level sport brands : exploring a digitally intermediated process model
Hayduk, Ted, III
;
Newland, Brianna L.
;
Yeh, Alex
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
3
,
pp. 199-213
Persistent link: https://www.econbiz.de/10015076959
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8
Applying the consumer brand engagement in social media scale to professional sport : a psychological approach to measuring social media engagement
Achen, Rebecca M.
;
Stadler Blank, Ashley
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
3
,
pp. 214-228
Persistent link: https://www.econbiz.de/10015076975
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9
Exploring fans' experience of toxicity in women's sport social media communities
Piché, Megan C.
;
Naraine, Michael L.
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
3
,
pp. 229-241
Persistent link: https://www.econbiz.de/10015076980
Saved in:
10
Contextualizing fans' divergent experiences of sport activism through a social identity threat lens
Dalal, Keegan
;
Naraine, Michael L.
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
3
,
pp. 242-257
Persistent link: https://www.econbiz.de/10015076990
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