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Market : review for marketing theory and practice
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Brands taking a public stand : a keyword analysis of brand activism
Gecit, Baris Batuhan
;
Ozdemir, Handan
;
Akagün Ergi̇n, Elif
- In:
Market : review for marketing theory and practice
36
(
2024
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10015374913
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Evaluation of consumers' use of smart robotic vacuum cleaners under extended expectation-confirmation model
Avci, Ibrahim
;
Kocan, Mahmut
;
Kirmizibiber, Ahmet
- In:
Market : review for marketing theory and practice
36
(
2024
)
1
,
pp. 25-42
Persistent link: https://www.econbiz.de/10015374915
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Crisis as a catalyst of market shaping : the role of leadership at different stages of business
Wegert, Jan
- In:
Market : review for marketing theory and practice
36
(
2024
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10015374916
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A systematic review of online marketing effects on online and offline sales : a framework and state of research
Bobrytskyy, Serhiy
;
Stříteský, Václav
- In:
Market : review for marketing theory and practice
36
(
2024
)
1
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pp. 59-82
Persistent link: https://www.econbiz.de/10015374917
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Empathy in action : a qualitative study of the intersections of design thinking and marketing
Drasković, Nikola
- In:
Market : review for marketing theory and practice
36
(
2024
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10015374929
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Influence decoded : challenges and opportunities shaping the future of influencer marketing research
Harambašić, Sven
;
Škare, Vatroslav
- In:
Market : review for marketing theory and practice
36
(
2024
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10015374931
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A conceptual representation of the semantic fields of responsible tourism : implications for marketing
Alcalá García, Blas
;
Lorenzo Romero, Carlota
;
Gómez …
- In:
Market : review for marketing theory and practice
36
(
2024
)
2
,
pp. 133-152
Persistent link: https://www.econbiz.de/10015374993
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Transforming customer experience through artificial intelligence : the marketers' perspective
Škare, Vatroslav
- In:
Market : review for marketing theory and practice
36
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10015374995
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Exploring the advantages, disadvantages, and nationalistic dynamics of international-level format popularity of cricket
Hasaan, Ali
- In:
Market : review for marketing theory and practice
36
(
2024
)
2
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pp. 169-190
Persistent link: https://www.econbiz.de/10015374997
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An investigation of celebrities' and influencers' credibility dimensions in different generations
Bratina, Danijel
- In:
Market : review for marketing theory and practice
36
(
2024
)
2
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pp. 191-211
Persistent link: https://www.econbiz.de/10015375000
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