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Vereinigte Staaten
6
Werbung
6
Werbungsbetrieb
5
Advertising
4
Advertising effects
3
Werbewirkung
3
Werbungsmittel
3
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2
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Blank, David M.
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Readings in advertising and promotion strategy
29
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ECONIS (ZBW)
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1
How advertising performance depends on other marketing factors
Kuehn, Alfred A.
- In:
Readings in advertising and promotion strategy
,
(pp. 277-290)
.
1968
Persistent link: https://www.econbiz.de/10002062741
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2
Some comments on the role of advertising in the American economy : a plea for revaluation
Blank, David M.
- In:
Readings in advertising and promotion strategy
,
(pp. 3-10)
.
1968
Persistent link: https://www.econbiz.de/10001922671
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3
Building and appraising the media strategy
Kanner, Bernard
- In:
Readings in advertising and promotion strategy
,
(pp. 187-194)
.
1968
Persistent link: https://www.econbiz.de/10002185440
Saved in:
4
The AAAA study on consumer judgment of advertising
Kanter, Donald L.
- In:
Readings in advertising and promotion strategy
,
(pp. 35-45)
.
1968
Persistent link: https://www.econbiz.de/10002188318
Saved in:
5
The dilemma of creative advertising
Politz, Alfred
- In:
Readings in advertising and promotion strategy
,
(pp. 127-134)
.
1968
Persistent link: https://www.econbiz.de/10002650958
Saved in:
6
The declining market for pigs in pokes
Newell, Thomas M.
- In:
Readings in advertising and promotion strategy
,
(pp. 248-257)
.
1968
Persistent link: https://www.econbiz.de/10002564803
Saved in:
7
The informative role of advertising
Bucklin, Louis P.
- In:
Readings in advertising and promotion strategy
,
(pp. 27-34)
.
1968
Persistent link: https://www.econbiz.de/10001961370
Saved in:
8
The closest thing to measuring advertising effectiveness
Kernan, Jerome B.
;
McNeal, James U.
- In:
Readings in advertising and promotion strategy
,
(pp. 239-247)
.
1968
Persistent link: https://www.econbiz.de/10002179111
Saved in:
9
Toward an explicit model for media selection
Kotler, Philip
- In:
Readings in advertising and promotion strategy
,
(pp. 207-221)
.
1968
Persistent link: https://www.econbiz.de/10002240521
Saved in:
10
Creative advertising planning
Delano, Lester A.
- In:
Readings in advertising and promotion strategy
,
(pp. 271-276)
.
1968
Persistent link: https://www.econbiz.de/10002064451
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