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Atkinson, Anthony C.
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Mathematical models in marketing
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ECONIS (ZBW)
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The traveling salesman
Parsons, James A.
- In:
Mathematical models in marketing
,
(pp. 211-218)
.
1971
Persistent link: https://www.econbiz.de/10002609139
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2
The carry-over effect of advertising
Tull, Donald S.
- In:
Mathematical models in marketing
,
(pp. 257-266)
.
1971
Persistent link: https://www.econbiz.de/10002941158
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3
New-product decision making
Wang, Edward D.
- In:
Mathematical models in marketing
,
(pp. 57-63)
.
1971
Persistent link: https://www.econbiz.de/10003001749
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4
Defining and estimating a trading area
Huff, David L.
- In:
Mathematical models in marketing
,
(pp. 155-164)
.
1971
Persistent link: https://www.econbiz.de/10003052661
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5
Response of sales to advertising
Vidale, M. L.
;
Wolfe, H. B.
- In:
Mathematical models in marketing
,
(pp. 249-156)
.
1971
Persistent link: https://www.econbiz.de/10002975279
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6
Profit-oriented selection of R & D projects
Atkinson, Anthony C.
;
Bobis, Arthur H.
- In:
Mathematical models in marketing
,
(pp. 42-56)
.
1971
Persistent link: https://www.econbiz.de/10001838038
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7
First-purchase timing
Bass, Frank M.
;
King, Charles W.
- In:
Mathematical models in marketing
,
(pp. 130-141)
.
1971
Persistent link: https://www.econbiz.de/10001879328
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8
A stochastic interpretation of the heavy half
Morrison, Donald G.
- In:
Mathematical models in marketing
,
(pp. 142-151)
.
1971
Persistent link: https://www.econbiz.de/10002506665
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9
Short-term forecasting with exponential smoothing
Montgomery, Douglas C.
- In:
Mathematical models in marketing
,
(pp. 176-184)
.
1971
Persistent link: https://www.econbiz.de/10002509988
Saved in:
10
Consumer buying behavior
Nicosia, Francisco M.
- In:
Mathematical models in marketing
,
(pp. 99-107)
.
1971
Persistent link: https://www.econbiz.de/10002576049
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