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Marketing management
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Marketing management and administrative action
62
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ECONIS (ZBW)
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The functions of advertising in our culture
White, Irving S.
- In:
Marketing management and administrative action
,
(pp. 387-395)
.
1968
Persistent link: https://www.econbiz.de/10003002433
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2
The wheel of retailing
Hollander, Stanley C.
- In:
Marketing management and administrative action
,
(pp. 516-523)
.
1968
Persistent link: https://www.econbiz.de/10002862063
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3
Theory and practice of market planning
Alderson, Wroe
- In:
Marketing management and administrative action
,
(pp. 245-255)
.
1968
Persistent link: https://www.econbiz.de/10001813692
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4
The marketing executive and management information systems
Amstutz, Arnold E.
- In:
Marketing management and administrative action
,
(pp. 730-745)
.
1968
Persistent link: https://www.econbiz.de/10001827058
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5
The concept of the marketing mix
Borden, Neil Hopper
- In:
Marketing management and administrative action
,
(pp. 31-40)
.
1964
Persistent link: https://www.econbiz.de/10001937558
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6
The psychological label on the product
Martineau, Pierre
- In:
Marketing management and administrative action
,
(pp. 332-343)
.
1968
Persistent link: https://www.econbiz.de/10002445545
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7
An approach to successful marketing planning
Pearson, Andrall E.
- In:
Marketing management and administrative action
,
(pp. 280-291)
.
1968
Persistent link: https://www.econbiz.de/10002620960
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8
The planning of advertising measurement
Lucas, Darrell Blaine
;
Britt, Steuart Henderson
- In:
Marketing management and administrative action
,
(pp. 668-673)
.
1968
Persistent link: https://www.econbiz.de/10002394804
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9
Pricing policies for new products
Dean, Joel
- In:
Marketing management and administrative action
,
(pp. 163-179)
.
1979
Persistent link: https://www.econbiz.de/10002066099
Saved in:
10
The creative organization
Steiner, Gary A.
- In:
Marketing management and administrative action
,
(pp. 43-58)
.
1968
Persistent link: https://www.econbiz.de/10002855092
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