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Current controversies in marketing research
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The issue of privacy in public opinion research
Carlson, Robert O.
- In:
Current controversies in marketing research
,
(pp. 31-37)
.
1969
Persistent link: https://www.econbiz.de/10001974446
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2
The researcher's dilemma
Bogart, Leo
- In:
Current controversies in marketing research
,
(pp. 3-12)
.
1969
Persistent link: https://www.econbiz.de/10001933292
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3
Laws in marketing
Ehrenberg, A. S. C.
- In:
Current controversies in marketing research
,
(pp. 141-152)
.
1969
Persistent link: https://www.econbiz.de/10002116304
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Tools of causal analysis
Zeisel, Hans
- In:
Current controversies in marketing research
,
(pp. 103-111)
.
1969
Persistent link: https://www.econbiz.de/10003033565
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The status of validation in survey research
Manfield, Manuel N.
- In:
Current controversies in marketing research
,
(pp. 61-85)
.
1969
Persistent link: https://www.econbiz.de/10002425790
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6
Hired hand research
Roth, Julius A.
- In:
Current controversies in marketing research
,
(pp. 45-59)
.
1969
Persistent link: https://www.econbiz.de/10002709118
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Sales solicitation in the guise of consumer research
Baxter, Richard
- In:
Current controversies in marketing research
,
(pp. 23-29)
.
1969
Persistent link: https://www.econbiz.de/10001879782
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The researcher as a man of action
Berelson, Bernard
- In:
Current controversies in marketing research
,
(pp. 13-20)
.
1969
Persistent link: https://www.econbiz.de/10001904664
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9
Market segmentation as a competitive strategy
Foote, Nelson N.
- In:
Current controversies in marketing research
,
(pp. 129-139)
.
1969
Persistent link: https://www.econbiz.de/10002159462
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10
Personal influence revisited
Barton, Allen H.
- In:
Current controversies in marketing research
,
(pp. 113-126)
.
1969
Persistent link: https://www.econbiz.de/10001875348
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