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Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
14
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ECONIS (ZBW)
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1
Psychological aspects of communication research
Jones, Gwynne H.
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 43-51)
.
1963
Persistent link: https://www.econbiz.de/10003591829
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2
Testing television commercials
Monk, D. M.
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 62-69)
.
1963
Persistent link: https://www.econbiz.de/10003634481
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3
How many programme viewers watch
Nuttall, C. G. F.
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 1-16)
.
1963
Persistent link: https://www.econbiz.de/10003643717
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4
Measurement of communication in advertising
Orwell, S. J.
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 53-61)
.
1963
Persistent link: https://www.econbiz.de/10003646231
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5
The creative function of research
Kelvin, R. P.
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 129-137)
.
1963
Persistent link: https://www.econbiz.de/10003599076
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6
The future of press research
Henry, Harry
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 102-112)
.
1963
Persistent link: https://www.econbiz.de/10003575914
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7
Television viewing behaviour (a pilot observation study)
Mitchell, Alex
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 28-33)
.
1963
Persistent link: https://www.econbiz.de/10003632595
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8
The nature of TV viewing
Treasure, J. A. P.
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 17-27)
.
1963
Persistent link: https://www.econbiz.de/10003695365
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9
Audience levels
Wheeler, D. J.
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 34-42)
.
1963
Persistent link: https://www.econbiz.de/10003706182
Saved in:
10
Operational research and advertising
Rivett, Patrick
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 120-128)
.
1963
Persistent link: https://www.econbiz.de/10003662512
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