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Verhoef, Peter C.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
361
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All
ECONIS (ZBW)
361
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1
"Now you see me" : the attention-grabbing effect of product similarity and proximity in online shopping
Huang, Bo
;
Juaneda, Carolane
;
Sénécal, Sylvain
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012592149
Saved in:
2
How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
März, Armin
;
Lachner, Michael
;
Heumann, Christian
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 11-24
Persistent link: https://www.econbiz.de/10012592150
Saved in:
3
Self-service technology recovery : the effect of recovery initiation and locus of responsibility
Dao, Hung M.
;
Theotokis, Aristeidis
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 25-39
Persistent link: https://www.econbiz.de/10012592151
Saved in:
4
Predicting tie strength with ego network structures
Stolz, Simon
;
Schlereth, Christian
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 40-52
Persistent link: https://www.econbiz.de/10012592153
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5
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
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6
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
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7
Empirical analyses of nonlinear effects of reserve prices on ending prices in online auctions
Han, Jidong
;
Leszczyc, Peter T. L. Popkowski
;
Zhang, Zelin
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 86-102
Persistent link: https://www.econbiz.de/10012592159
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8
Menu-based choice models for customization : on the recoverability of reservation prices, model fit, and predictive validity
Neuerburg, Christian
;
Koschate-Fischer, Nicole
; …
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012502840
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9
Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter C.
; …
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
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10
Certainty in language increases consumer engagement on social media
Pezzuti, Todd
;
Leonhardt, James M.
;
Warren, Caleb
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 32-46
Persistent link: https://www.econbiz.de/10012502844
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