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Changing the course of marketing : alternative paradigms for widening marketing theory
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ECONIS (ZBW)
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1
The political economy framework of interorganizational relations, revisited
Reve, Torger
- In:
Changing the course of marketing : alternative …
,
(pp. 289-300)
.
1985
Persistent link: https://www.econbiz.de/10001307188
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2
An application of a network approach to marketing : defending and changing market positions
Mattsson, Lars-Gunnar
- In:
Changing the course of marketing : alternative …
,
(pp. 263-288)
.
1985
Persistent link: https://www.econbiz.de/10001307189
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3
Marketing as exchange : is it indistinguishable from social psychology?
Bagozzi, Richard P.
- In:
Changing the course of marketing : alternative …
,
(pp. 257-262)
.
1985
Persistent link: https://www.econbiz.de/10001307190
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4
Reflections on the concept of exchange : marketing and economic structures
Pandya, Anil
- In:
Changing the course of marketing : alternative …
,
(pp. 235-255)
.
1985
Persistent link: https://www.econbiz.de/10001307191
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5
Alternative approaches to consumer behavior
Benton, Raymond
- In:
Changing the course of marketing : alternative …
,
(pp. 197-218)
.
1985
Persistent link: https://www.econbiz.de/10001307193
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6
Transcending or changing ideology? : comments on four papers on paradigms and ideology
Grønmo, Sigmund
- In:
Changing the course of marketing : alternative …
,
(pp. 187-193)
.
1985
Persistent link: https://www.econbiz.de/10001307194
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Choice and choicelessness in the paradigm of marketing
Dholakia, Nikhilesh
- In:
Changing the course of marketing : alternative …
,
(pp. 173-185)
.
1985
Persistent link: https://www.econbiz.de/10001307195
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Marketing by obedience : some notes on the normative paradigm for industrial marketing in Europe
Guillet de Monthoux, Pierre
- In:
Changing the course of marketing : alternative …
,
(pp. 159-171)
.
1985
Persistent link: https://www.econbiz.de/10001307196
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9
The conflict between ideology and science
Heede, Soren
- In:
Changing the course of marketing : alternative …
,
(pp. 147-157)
.
1985
Persistent link: https://www.econbiz.de/10001307197
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Ideology v[ersu]s science in marketing
Firat, A. Fuat
- In:
Changing the course of marketing : alternative …
,
(pp. 135-146)
.
1985
Persistent link: https://www.econbiz.de/10001307198
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