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Triennial Invitational Choice Symposium <11., 2019, Cambridge, Md.>
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Marketing letters : a journal of research in marketing
241
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ECONIS (ZBW)
241
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1
Incentive alignment in anchored MaxDiff yields superior predictive validity
Schramm, Joshua Benjamin
;
Lichters, Marcel
- In:
Marketing letters : a journal of research in marketing
36
(
2025
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10015458207
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2
What you see is what you get : the impact of blockchain technology transparency on consumers
Rapezzi, Matilde
;
Pizzi, Gabriele
;
Marzocchi, Gian Luca
- In:
Marketing letters : a journal of research in marketing
36
(
2025
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10015458239
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3
Is vehicle weight associated with risky driving behavior? : analysis of complete national records
Steren, Aviv
;
Rosenzweig, Stav
;
Rubin, Ofir D.
- In:
Marketing letters : a journal of research in marketing
36
(
2025
)
1
,
pp. 97-120
Persistent link: https://www.econbiz.de/10015458249
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4
Too much of a good thing? : high volumes of positive WOM can undermine adopters of new technology products
Alexander, David L.
;
Moore, Sarah G.
- In:
Marketing letters : a journal of research in marketing
36
(
2025
)
1
,
pp. 121-136
Persistent link: https://www.econbiz.de/10015458251
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5
The offer framing effect : a replication and extension
Pfeifer, Louisa Magdalena
;
Schreiner, Thomas
- In:
Marketing letters : a journal of research in marketing
36
(
2025
)
1
,
pp. 171-182
Persistent link: https://www.econbiz.de/10015458269
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6
Advancing the science of marketing
Allenby, Greg M.
- In:
Marketing letters : a journal of research in marketing
36
(
2025
)
2
,
pp. 205-214
Persistent link: https://www.econbiz.de/10015458281
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7
Simultaneous versus sequential option presentation : a conceptual replication
Bischof, Severin Friedrich
;
Bauer, Johannes
;
Nagengast, …
- In:
Marketing letters : a journal of research in marketing
36
(
2025
)
2
,
pp. 289-301
Persistent link: https://www.econbiz.de/10015458368
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8
Sports fandom in the metaverse : marketing implications and research agenda
Chohan, Raeesah
;
Schmidt-Devlin, Ellen
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10015125144
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9
Establishing the link : does web traffic from various marketing channels influence direct traffic source purchases?
Filippou, Georgios
;
Georgiadis, Athanasios G.
;
Jha, …
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
1
,
pp. 59-71
Persistent link: https://www.econbiz.de/10015125150
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10
Market expansion and the scope of mass customization
Jost, Peter-J.
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10015125153
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