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Year of publication
Subject
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Conjoint analysis 16 Conjoint-Analyse 16 Theorie 16 Theory 16 Market research 6 Marktforschung 6 Experiment 4 Consumer behaviour 3 Konsumentenverhalten 3 Präferenztheorie 3 Statistical test 3 Statistischer Test 3 Theory of preferences 3 Beziehungsmarketing 2 Relationship marketing 2 Simulation 2 Validität 2 Allocation 1 Allokation 1 Brand 1 Canada 1 Cluster analysis 1 Clusteranalyse 1 Comparison 1 Customer analysis 1 Deutschland 1 Germany 1 Information 1 Innovation management 1 Innovationsmanagement 1 Italien 1 Italy 1 Kanada 1 Kundenanalyse 1 Linear algebra 1 Lineare Algebra 1 Markenartikel 1 Marketing management 1 Marketingmanagement 1 Multivariate Analyse 1
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Type of publication
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Article 16
Type of publication (narrower categories)
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Aufsatz im Buch 16 Book section 16
Language
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English 16
Author
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Gustafsson, Anders 3 Herrmann, Andreas 3 Huber, Frank 3 Sattler, Henrik 2 Baier, Daniel 1 Blomkvist, Ola 1 Brasini, Sergio 1 Chrzan, Keith 1 Cohen, Steven H. 1 Ekdahl, Fredrik 1 Elrod, Terry 1 Esser, Mark 1 Gaul, Wolfgang 1 Haaijer, Rinus 1 Hensel-Börner, Susanne 1 Hensher, David A. 1 Huber, Joel 1 Kamakura, Wagner 1 Keil, Sev K. 1 Louviere, Jordan 1 Marzocchi, Gian Luca 1 Miller, Richard 1 Orme, Bryan 1 Ozer, Muammer 1 Ramaswamy, Venkatram 1 Rao, Vithala R. 1 Rimessi, Marcello 1 Schmidt-Gallas, Dirk 1 Simmons, Sid 1 Swait, Joffre 1 Wedel, Michel 1 Wittink, Dick R. 1
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Published in...
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Conjoint measurement : methods and applications 16
Source
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ECONIS (ZBW) 16
Showing 1 - 10 of 16
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 5-45). 1999
Persistent link: https://www.econbiz.de/10001444653
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Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 1999
Persistent link: https://www.econbiz.de/10001444664
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Developing business solutions from conjoint analysis
Simmons, Sid; Esser, Mark - In: Conjoint measurement : methods and applications, (pp. 67-96). 1999
Persistent link: https://www.econbiz.de/10001444666
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Market simulation using a probabilistic ideal vector model for conjoint data
Baier, Daniel; Gaul, Wolfgang - In: Conjoint measurement : methods and applications, (pp. 97-120). 1999
Persistent link: https://www.econbiz.de/10001444668
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A comparison of conjoint measurement with self-explicated approaches
Sattler, Henrik; Hensel-Börner, Susanne - In: Conjoint measurement : methods and applications, (pp. 121-133). 1999
Persistent link: https://www.econbiz.de/10001444673
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New product development in the software industry: the role of conjoint analysis
Marzocchi, Gian Luca; Brasini, Sergio; Rimessi, Marcello - In: Conjoint measurement : methods and applications, (pp. 135-160). 1999
Persistent link: https://www.econbiz.de/10001444686
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Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola; Ekdahl, Fredrik; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 161-181). 1999
Persistent link: https://www.econbiz.de/10001444692
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On the influence of the evaluation methods in conjoint design - some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 183-208). 1999
Persistent link: https://www.econbiz.de/10001444700
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The value of extent-of-preference information in choice-based conjoint analysis
Elrod, Terry; Chrzan, Keith - In: Conjoint measurement : methods and applications, (pp. 208-223). 1999
Persistent link: https://www.econbiz.de/10001444703
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A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner; Ozer, Muammer - In: Conjoint measurement : methods and applications, (pp. 225-251). 1999
Persistent link: https://www.econbiz.de/10001444709
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