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Year of publication
Subject
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Marktforschung 5 Image 4 Grossbritannien 3 Industrie 3 Werbung 3 Absatz 2 Einkaufszentrum 2 Einzelhandel 2 Panel 2 Standort 2 Tschechoslowakei 2 Verbrauchsforschung 2 Absatzforschung 1 Auslandsmarket 1 Betriebspsychologie 1 Betriebssoziologie 1 Chemical industry 1 Chemieindustrie 1 Chemische 1 Chemische Industrie 1 Communication media 1 Consumer behaviour 1 Corporate reputation 1 EU countries 1 EU-Staaten 1 Europa 1 Film 1 Firmenimage 1 Handel 1 Human relations 1 Hungary 1 Jugoslawien 1 Kommunikationsmedien 1 Konsumentenverhalten 1 Market research 1 Marktsforschung 1 Media industries 1 Mediensektor 1 Meinungsforschung 1 Neues Produkt 1
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Type of publication
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Article 21
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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Undetermined 17 English 4
Author
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Arnott, M. 1 Aviron, Pierre 1 Berent, Paul H. 1 Bertier, P. 1 Bevis, Joseph C. 1 Bos, H. L. 1 Broadbent, Simon 1 Buffet, Pierre 1 Dzinic, Firdus 1 Feddersen, Berend H. 1 Fickel, F. W. 1 Gordon, P. J. 1 Hutchesson, B. N. P. 1 Marc, Marcel 1 Morgenstern, A. 1 Parfitt, John 1 Schwenzner, J. E. 1 Segnit, Suzanna 1 Serraf, Guy 1 Sharp, Peggie 1 Szabó, Làzló 1 Urbànek, Jan 1 Vydrova, Jaruse 1 Winkler, Andreas 1
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Published in...
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ESOMAR WAPOR congress : [papers 21
Source
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ECONIS (ZBW) 21
Showing 1 - 10 of 21
Cover Image
How accurately can product purchasing behaviour be measured by recall at single interview?
Parfitt, John - In: ESOMAR WAPOR congress : [papers, (pp. 507-545). 1967
Persistent link: https://www.econbiz.de/10003648498
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How to determine the optimum screening frequency of a movie commercial
Morgenstern, A. - In: ESOMAR WAPOR congress : [papers, (pp. 663-676). 1967
Persistent link: https://www.econbiz.de/10003634537
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Market research and forecasting for the chemical industry : the state of the art
Hutchesson, B. N. P. - In: ESOMAR WAPOR congress : [papers, (pp. 807-841). 1967
Persistent link: https://www.econbiz.de/10003583755
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Siting studies for consumer durable shops
Gordon, P. J. - In: ESOMAR WAPOR congress : [papers, (pp. 295-315). 1967
Persistent link: https://www.econbiz.de/10003562827
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The development and perspectives of market research in Hungary
Szabó, Làzló - In: ESOMAR WAPOR congress : [papers, (pp. 201-210). 1967
Persistent link: https://www.econbiz.de/10003691695
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Some conflicting situations in researching home and international markets
Urbànek, Jan - In: ESOMAR WAPOR congress : [papers, (pp. 577-586). 1967
Persistent link: https://www.econbiz.de/10003697958
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Some aspects of marketing research in Czechoslovakia
Vydrova, Jaruse - In: ESOMAR WAPOR congress : [papers, (pp. 183-189). 1967
Persistent link: https://www.econbiz.de/10003701866
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Kommt dem Image-Begriff eine entscheidende Bedeutung in der modernen Absatzforschung zu?
Winkler, Andreas - In: ESOMAR WAPOR congress : [papers, (pp. 469-505). 1967
Persistent link: https://www.econbiz.de/10003707696
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Einführung des Panel-Gedankens in der Industrie-Marktforschung
Schwenzner, J. E. - In: ESOMAR WAPOR congress : [papers, (pp. 587-609). 1967
Persistent link: https://www.econbiz.de/10003677037
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Motivational rivalries and corporate compartmentation
Serraf, Guy - In: ESOMAR WAPOR congress : [papers, (pp. 45-77). 1967
Persistent link: https://www.econbiz.de/10003678483
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