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Köhler, Richard
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Understanding marketing : a European casebook
18
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ECONIS (ZBW)
18
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The mobile telephone supplier : choosing a channel entry strategy
Andersson, Per
;
Mölleryd, Bengt G.
- In:
Understanding marketing : a European casebook
,
(pp. 1-9)
.
2000
Persistent link: https://www.econbiz.de/10001638843
Saved in:
2
Ways of applying segmentation strategies : recession in the Hungarian beer market
Berács, József
- In:
Understanding marketing : a European casebook
,
(pp. 11-27)
.
2000
Persistent link: https://www.econbiz.de/10001638846
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3
MD Foods amba : a new world of sales and marketing
Bjerre, Mogens
- In:
Understanding marketing : a European casebook
,
(pp. 29-41)
.
2000
Persistent link: https://www.econbiz.de/10001638848
Saved in:
4
Developing an international communication strategy for a brand : the NIVEA case
Brenneiser, Marc
;
Köhler, Richard
- In:
Understanding marketing : a European casebook
,
(pp. 43-51)
.
2000
Persistent link: https://www.econbiz.de/10001638851
Saved in:
5
MCC : an innovative distribution strategy for an innovative product
Busch, Anina
;
Mühlmeyer, Joachim
- In:
Understanding marketing : a European casebook
,
(pp. 53-64)
.
2000
Persistent link: https://www.econbiz.de/10001638853
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6
The mixed blessings of the Euro
Everdingen, Yvonne Maria van
;
Pruyn, Ad
- In:
Understanding marketing : a European casebook
,
(pp. 65-72)
.
2000
Persistent link: https://www.econbiz.de/10001638858
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7
Integrating brand strategies after an acquisition : Schwarzkopf & Henkel cosmetics
Faix, Axel
;
Kemper, Anne Christin
;
Köhler, Richard
- In:
Understanding marketing : a European casebook
,
(pp. 73-83)
.
2000
Persistent link: https://www.econbiz.de/10001638860
Saved in:
8
Perrier : the benzene crisis
Franch, Josep
;
Montaña, Jordi
- In:
Understanding marketing : a European casebook
,
(pp. 85-90)
.
2000
Persistent link: https://www.econbiz.de/10001638861
Saved in:
9
Petrobank : a new competition in the market place?
Kozielski, Robert
- In:
Understanding marketing : a European casebook
,
(pp. 117-127)
.
2000
Persistent link: https://www.econbiz.de/10001638962
Saved in:
10
Czech beer goes worldwide
Nagyova, Jana
;
Machkova, Hana
- In:
Understanding marketing : a European casebook
,
(pp. 139-147)
.
2000
Persistent link: https://www.econbiz.de/10001638966
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