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Werbung
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Fowler, Floyd J.
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Hayhurst, Lewis J.
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Heidingsfied, M. S.
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Horne, Everett C.
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New directions in marketing
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ECONIS (ZBW)
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The perception of an advertising communication
Moran, William T.
- In:
New directions in marketing
,
(pp. 397-403)
.
1965
Persistent link: https://www.econbiz.de/10003635297
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DAGMAR - what's wrong with her measurements?
Smith, Seymour
- In:
New directions in marketing
,
(pp. 333-339)
.
1965
Persistent link: https://www.econbiz.de/10003682095
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3
Market research and the consultant
MacBurney, William J.
- In:
New directions in marketing
,
(pp. 161-171)
.
1965
Persistent link: https://www.econbiz.de/10003621216
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4
Marketing research in Japan
Makita, Minoru
- In:
New directions in marketing
,
(pp. 548-558)
.
1965
Persistent link: https://www.econbiz.de/10003624482
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5
Developing a marketing plan
Horne, Everett C.
- In:
New directions in marketing
,
(pp. 80-87)
.
1965
Persistent link: https://www.econbiz.de/10003581500
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6
Management's attitudes on packaging
Hayhurst, Lewis J.
- In:
New directions in marketing
,
(pp. 215-220)
.
1965
Persistent link: https://www.econbiz.de/10003573747
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7
Building the image : an essential marketing stratagem
Heidingsfied, M. S.
- In:
New directions in marketing
,
(pp. 133-144)
.
1965
Persistent link: https://www.econbiz.de/10003574975
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8
Respondent-interviewer interaction
Fowler, Floyd J.
- In:
New directions in marketing
,
(pp. 361-368)
.
1965
Persistent link: https://www.econbiz.de/10003578308
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