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Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
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ECONIS (ZBW)
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Trends im Konsumentenverhalten - Implikationen für Efficient Consumer Response
Meffert, Heribert
- In:
Prozessmanagement im vertikalen Marketing : efficient …
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(pp. 151-157)
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2000
Persistent link: https://www.econbiz.de/10001521199
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Category Management aus Sicht der Lieferanten des Lebensmitteleinzelhandels - Grundlagen und ausgewählte Ergebnisse einer empirischen Studie
Großweischede, Markus
- In:
Prozessmanagement im vertikalen Marketing : efficient …
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(pp. 159-192)
.
2000
Persistent link: https://www.econbiz.de/10001521207
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