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Hollebeek, Linda D.
10
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1
How argument numerosity shapes firm-generated content effectiveness
Pozharliev, Rumen
;
De Angelis, Matteo
;
Cascio Rizzo, …
- In:
Psychology & marketing
42
(
2025
)
6
,
pp. 1437-1455
Persistent link: https://www.econbiz.de/10015463995
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2
Children preferences for global and local brands : an empirical study drawing on symbolic self-completion theory
Filipovic, Jelena
;
Gorton, Matthew
;
Markovic, Stefan
- In:
Psychology & marketing
42
(
2025
)
6
,
pp. 1456-1475
Persistent link: https://www.econbiz.de/10015463997
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3
The dark side of a big smile : detrimental effects of smile intensity on luxury brand advertising effectiveness
Essiz, Oguzhan
;
Senyuz, Aysu
;
Yurteri, Sidar
- In:
Psychology & marketing
42
(
2025
)
6
,
pp. 1476-1527
Persistent link: https://www.econbiz.de/10015463999
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4
Avatars' phygital social presence in the metaverse : an engaged theory perspective
Sprott, David E.
;
Hollebeek, Linda D.
;
Valdimar Sigurdsson
- In:
Psychology & marketing
42
(
2025
)
6
,
pp. 1528-1540
Persistent link: https://www.econbiz.de/10015464019
Saved in:
5
Understanding social comparison dynamics on social media : a qualitative examination of individual and platform characteristics
Derbaix, Maud
;
Masciantonio, Alexandra
;
Balbo, Laurie
; …
- In:
Psychology & marketing
42
(
2025
)
6
,
pp. 1588-1606
Persistent link: https://www.econbiz.de/10015464028
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6
Comparing who we are to who we could be : how future self-images influence consumer choices
Taylor, Alex
;
Carlson, Jamie
- In:
Psychology & marketing
42
(
2025
)
6
,
pp. 1623-1639
Persistent link: https://www.econbiz.de/10015464034
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7
Looking a gift horse in the mouth : the dark side of uncertain price promotions
Talebi, Arash
;
Prokopec, Sonja
;
Önçüler, Ayse
- In:
Psychology & marketing
42
(
2025
)
6
,
pp. 1640-1666
Persistent link: https://www.econbiz.de/10015464044
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8
Sustaining the shift : mechanisms of practice continuation in meat analogue consumption
Nguyen, July
;
Sands, Sean
;
Ferraro, Carla
;
Luxton, Sandra
- In:
Psychology & marketing
42
(
2025
)
7
,
pp. 1811-1826
Persistent link: https://www.econbiz.de/10015464064
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9
Does one size fit all? : the role of extraversion in generating electronic word-of-mouth through social media brand page engagement
Moisescu, Ovidiu Ioan
;
Gică, Oana-Adriana
;
Herle, …
- In:
Psychology & marketing
42
(
2025
)
7
,
pp. 1827-1847
Persistent link: https://www.econbiz.de/10015464072
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10
The effect of messages emphasizing fantasies and expectations on brand evaluations and behavioral intentions
Koukova, Nevena T.
- In:
Psychology & marketing
42
(
2025
)
7
,
pp. 1865-1878
Persistent link: https://www.econbiz.de/10015464076
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