Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf_id:10001514761
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
113
Konsumentenverhalten
113
Theorie
53
Theory
53
Advertising
43
Werbung
43
Internet marketing
40
Online-Marketing
40
Advertising effects
36
Werbewirkung
36
Experiment
33
Preismanagement
33
Pricing strategy
33
Social Web
32
Social web
32
Digital platform
31
Digitale Plattform
31
Online retailing
31
Online-Handel
31
Game theory
30
Spieltheorie
30
E-commerce
29
Electronic Commerce
29
Artificial intelligence
26
Künstliche Intelligenz
26
game theory
24
pricing
21
Feldforschung
20
Field research
20
machine learning
20
advertising
19
Einzelhandel
16
Network economics
16
Netzwerkökonomik
16
Retail trade
16
field experiments
16
Data protection
15
Datenschutz
15
causal inference
14
Search theory
13
more ...
less ...
Online availability
All
Undetermined
224
Free
42
Type of publication
All
Article
265
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
265
Aufsatz in Zeitschrift
265
Aufsatzsammlung
1
Festschrift
1
Language
All
English
266
Author
All
Chintagunta, Pradeep K.
9
Tuchman, Anna
7
Liaukonytė, Jūra
6
Amaldoss, Wilfred
5
Goli, Ali
5
Srinivasan, Kannan
5
Zhu, Xinrong
5
Chan, Tat
4
Dubé, Jean-Pierre
4
Lin, Tesary
4
Shulman, Jeffrey D.
4
Spann, Martin
4
Toubia, Olivier
4
Yoganarasimhan, Hema
4
Anderson, Stephen J.
3
Bronnenberg, Bart J.
3
Ching, Andrew
3
Clement, Michel
3
Guo, Liang
3
Hauser, John R.
3
Haviv, Avery
3
Huang, Yufeng
3
Iyer, Ganesh
3
Jiang, Zhenling
3
Ke, T. Tony
3
Kuksov, Dmitri
3
Kumar, Vineet
3
Lambrecht, Anja
3
Li, Xi
3
Long, Fei
3
Luo, Lan
3
Luo, Xueming
3
Misra, Kanishka
3
Morozov, Ilya
3
Nair, Harikesh
3
Ning, Z. Eddie
3
Papies, Dominik
3
Ren, Qitian
3
Sanders, Robert Evan
3
Sayedi, Amin
3
more ...
less ...
Published in...
All
Marketing science
266
Source
All
ECONIS (ZBW)
266
Showing
1
-
10
of
266
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Recommending for a multi-sided marketplace : a multi-objective hierarchical approach
Wang, Yuyan
;
Tao, Long
;
Zhang, Xian Xing
- In:
Marketing science
44
(
2025
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10015197173
Saved in:
2
What drives demand for playlists on Spotify?
Pachali, Max J.
;
Datta, Hannes
- In:
Marketing science
44
(
2025
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10015197187
Saved in:
3
Estimating parameters of structural models using neural networks
Wei, Yanhao
;
Jiang, Zhenling
- In:
Marketing science
44
(
2025
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10015197209
Saved in:
4
Call me maybe : does customer feedback seeking impact nonsolicited customers?
Kaul, Rupali
;
Anderson, Stephen J.
;
Chintagunta, Pradeep K.
- In:
Marketing science
44
(
2025
)
1
,
pp. 129-154
Persistent link: https://www.econbiz.de/10015197212
Saved in:
5
Engagement that sells : influencer video advertising on TikTok
Yang, Jeremy
;
Zhang, Juanjuan
;
Zhang, Yuhan
- In:
Marketing science
44
(
2025
)
2
,
pp. 247-267
Persistent link: https://www.econbiz.de/10015441727
Saved in:
6
Estimating the value of offsite tracking data to advertisers : evidence from Meta
Wernerfelt, Nils
;
Tuchman, Anna
;
Shapiro, Bradley T.
; …
- In:
Marketing science
44
(
2025
)
2
,
pp. 268-286
Persistent link: https://www.econbiz.de/10015441729
Saved in:
7
Inventory information frictions explain price rigidity in perishable groceries
Chehrazi, Naveed
;
Sanders, Robert Evan
;
Stamatopoulos, …
- In:
Marketing science
44
(
2025
)
2
,
pp. 411-436
Persistent link: https://www.econbiz.de/10015441904
Saved in:
8
Frontiers: the impact of loosening concealed carry laws on firearm demand
Kim, Jessica
;
Chen, Yu-Chang
- In:
Marketing science
44
(
2025
)
3
,
pp. 496-504
Persistent link: https://www.econbiz.de/10015442224
Saved in:
9
Understanding users' content contribution behavior when knowledge can be priced
Cong, Ziwei
;
Zhao, Ying
;
Zhang, Zilei
- In:
Marketing science
44
(
2025
)
3
,
pp. 655-670
Persistent link: https://www.econbiz.de/10015442824
Saved in:
10
The impact of voluntary labeling
Rao, Anita
;
Ursu, Raluca
- In:
Marketing science
44
(
2025
)
4
,
pp. 874-893
Persistent link: https://www.econbiz.de/10015443342
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
FAQ-Assistent (beta)
×
Loading...
