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Interpretive consumer research : paradigms, methodologies & applications
13
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ECONIS (ZBW)
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1
Shifting perspectives in consumer research : from buyer behaviour to consumption studies
Østergaard, Per
;
Jantzen, Christian
- In:
Interpretive consumer research : paradigms, …
,
(pp. 9-23)
.
2001
Persistent link: https://www.econbiz.de/10001613023
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2
Interpretation as composition : debating modes of representation in marketing research
Brownlie, Douglas
- In:
Interpretive consumer research : paradigms, …
,
(pp. 47-84)
.
2001
Persistent link: https://www.econbiz.de/10001613031
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3
Ethnoconsumerist methodology for cultural and cross-cultural consumer research
Meamber, Laurie
;
Venkatesh, Alladi
- In:
Interpretive consumer research : paradigms, …
,
(pp. 87-108)
.
2001
Persistent link: https://www.econbiz.de/10001613032
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4
Role play and psychodrama in market research : integration of observation, interviews and experiments
Haimerl, Elmar
;
Roleff, René
- In:
Interpretive consumer research : paradigms, …
,
(pp. 109-132)
.
2001
Persistent link: https://www.econbiz.de/10001613053
Saved in:
5
"Pegasus" : closing the gap between quantitative and qualitative consumer research
Verleye, Gino
;
Broekaert, Christian
- In:
Interpretive consumer research : paradigms, …
,
(pp. 133-147)
.
2001
Persistent link: https://www.econbiz.de/10001613056
Saved in:
6
Reading advertising texts, understanding advertising consumption
O'Donohoe, Stephanie
- In:
Interpretive consumer research : paradigms, …
,
(pp. 151-175)
.
2001
Persistent link: https://www.econbiz.de/10001613057
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7
Interpreting the motivational poster : between production and consumption
Goss, David
- In:
Interpretive consumer research : paradigms, …
,
(pp. 193-212)
.
2001
Persistent link: https://www.econbiz.de/10001613064
Saved in:
8
The consumption of a tourist attraction : a modern, post-modern and existential encounter perspective
Jensen, Øystein
;
Lindberg, Frank
- In:
Interpretive consumer research : paradigms, …
,
(pp. 213-238)
.
2001
Persistent link: https://www.econbiz.de/10001613065
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9
The interpreter's gaze : consumption is everywhere (in folk culture?)
Fitchett, James A.
;
Bott, James R.
- In:
Interpretive consumer research : paradigms, …
,
(pp. 271-292)
.
2001
Persistent link: https://www.econbiz.de/10001613079
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10
Embodied emotional and symbolic "pro-sumption" : phenomenological perspectives for an interpretative consumer research
Küpers, Wendelin
- In:
Interpretive consumer research : paradigms, …
,
(pp. 293-317)
.
2001
Persistent link: https://www.econbiz.de/10001613080
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