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International marketing review
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ECONIS (ZBW)
233
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1
Small firm internationalization using digital platforms : an assessment and future research directions
Rocha, Angela da
;
Fonseca, Luíza Neves Marques da
; …
- In:
International marketing review
41
(
2024
)
5
,
pp. 981-1015
Persistent link: https://www.econbiz.de/10015202371
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2
Understanding SMEs' internationalization through digital platforms : the role of knowledge sharing and consumer education
Hu, Lala
;
Filipescu, Diana A.
;
Pergelova, Albena
- In:
International marketing review
41
(
2024
)
5
,
pp. 1044-1073
Persistent link: https://www.econbiz.de/10015202373
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3
Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization
Lee, Hannah S.
;
Yalcinkaya, Göksel
;
Griffith, David A.
- In:
International marketing review
41
(
2024
)
5
,
pp. 1102-1117
Persistent link: https://www.econbiz.de/10015202375
Saved in:
4
Opportunities for self-preferencing in international online marketplaces
Jürgensmeier, Lukas
;
Bischoff, Jan
;
Skiera, Bernd
- In:
International marketing review
41
(
2024
)
5
,
pp. 1118-1132
Persistent link: https://www.econbiz.de/10015202376
Saved in:
5
Exploring authenticity meanings in the global-local continuum : semiotic insights from the Måneskin case
Corciolani, Matteo
- In:
International marketing review
41
(
2024
)
6
,
pp. 1161-1189
Persistent link: https://www.econbiz.de/10015202379
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6
Acculturating again : Taiwanese migrants' enduring COVID-19 coping paradox in the UK
Yen, Dorothy
;
Cappellini, Benedetta
;
Hendy, Jane Denise
; …
- In:
International marketing review
41
(
2024
)
7
,
pp. 1-22
Persistent link: https://www.econbiz.de/10015202403
Saved in:
7
Triadic multilevel psychic distance in firm internationalization
Safari, Aswo
- In:
International marketing review
41
(
2024
)
7
,
pp. 23-58
Persistent link: https://www.econbiz.de/10015202404
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8
MNE innovation in the pursuit of SDGs in emerging markets
Hånell, Sara Melén
;
Tarnovskaya, Veronika
;
Tolstoy, Daniel
- In:
International marketing review
41
(
2024
)
7
,
pp. 59-83
Persistent link: https://www.econbiz.de/10015202405
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9
Rebranding after international acquisitions : challenges of legitimation in emerging and developed countries
Ramos, Manoella Antonieta
;
Andersson, Svante
;
Aagerup, Ulf
- In:
International marketing review
41
(
2024
)
7
,
pp. 84-116
Persistent link: https://www.econbiz.de/10015202406
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10
Export market orientation, performance and international partner selection : word-of-mouth referral versus direct contact
Ishii, Ryuta
;
Kikumori, Mai
- In:
International marketing review
41
(
2024
)
7
,
pp. 117-139
Persistent link: https://www.econbiz.de/10015202407
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