//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf_id:10001548246
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
230
Konsumentenverhalten
229
Social Web
48
Social web
48
Beziehungsmarketing
35
Relationship marketing
35
Brand management
33
Markenführung
33
Internet marketing
31
Online-Marketing
31
Online retailing
29
Online-Handel
29
Personality psychology
28
Persönlichkeitspsychologie
28
Emotion
27
Advertising effects
26
Viral marketing
26
Virales Marketing
26
Werbewirkung
26
Brand
24
Customer satisfaction
24
Kundenzufriedenheit
24
Markenartikel
24
Brand image
23
Markenimage
23
Advertising
22
Werbung
22
Environmental consciousness
21
Umweltbewusstsein
21
Experiment
18
Dienstleistungsqualität
16
Service quality
16
Cognition
15
Data protection
15
Datenschutz
15
Kognition
15
Nachhaltige Entwicklung
15
Sustainable development
15
Confidence
14
Consumer behavior
14
more ...
less ...
Online availability
All
Undetermined
254
Free
21
Type of publication
All
Article
271
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
271
Aufsatz in Zeitschrift
271
Aufsatzsammlung
4
Language
All
English
275
Author
All
Zúñiga, Miguel Ángel
6
Torres, Ivonne M.
5
Madadi, Rozbeh
4
Sarkar, Abhigyan
4
Sarkar, Juhi Gahlot
4
Adkins, Natalie Ross
3
Bakpayev, Marat
3
Behl, Abhishek
3
Crosby, Elizabeth
3
Farrell, Justine Rapp
3
Fazli-Salehi, Reza
3
Shankar, Amit
3
Arli, Denni
2
Azimi, Shabnam
2
Carlson, Jamie
2
Chatterjee, Subimal
2
Das, Manish
2
Gala, Prachi
2
Hancock, Tyler
2
Huddleston, Patricia
2
Hyman, Michael R.
2
Jain, Varsha
2
Jebarajakirthy, Charles
2
Jhawar, Anand
2
Kordrostami, Elika
2
Kostyk, Alena
2
Kumar, Prashant
2
Lim, Weng Marc
2
Machin, Jane E.
2
Mei Kei Leong
2
Mendini, Monica
2
Mirabito, Ann M.
2
Mishra, Anubhav
2
Mukherjee, Sudipta
2
Namin, Aidin
2
Nilsson, Jonas
2
Nosi, Costanza
2
Pradhan, Debasis
2
Rahman, Zillur
2
Roy, Rajat
2
more ...
less ...
Published in...
All
Journal of consumer marketing
275
Source
All
ECONIS (ZBW)
275
Showing
1
-
10
of
275
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Developing consumer segments in Canada for a shift towards sustainable diets
Mollaei, Sadaf
;
Dias, Goretty M.
;
Lynes, Jennifer K.
- In:
Journal of consumer marketing
43
(
2026
)
1
,
pp. 81-97
Persistent link: https://www.econbiz.de/10015620356
Saved in:
2
Is Gen Z willing to pay for sustainability? : an advanced market segmentation analysis
Rohm, Andrew
;
Namin, Aidin
;
Stefl, Matt
- In:
Journal of consumer marketing
43
(
2026
)
2
,
pp. 180-194
Persistent link: https://www.econbiz.de/10015620398
Saved in:
3
How regulatory focus influences perceived control and product choice
Som, Anirban
;
Roy, Rajat
- In:
Journal of consumer marketing
43
(
2026
)
2
,
pp. 228-243
Persistent link: https://www.econbiz.de/10015620403
Saved in:
4
Fifty years of consumer socialization research : a structural topic modeling approach and future research agenda
Mishra, Anubhav
;
Shukla, Anuja
;
Roy, Rajat
- In:
Journal of consumer marketing
43
(
2026
)
2
,
pp. 257-272
Persistent link: https://www.econbiz.de/10015620407
Saved in:
5
Psychological reactance in assertive green advertising : addressing the role of individual values
Freudenreich, Thomas
;
Penz, Elfriede
- In:
Journal of consumer marketing
42
(
2025
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10015205248
Saved in:
6
Typology of trust in micro-health and fitness influencers
Schultz, Carsten D.
- In:
Journal of consumer marketing
42
(
2025
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10015205261
Saved in:
7
Anthropomorphism and transparency interplay on consumer behaviour in generative AI-driven marketing communication
Wang, Yitong
;
Sauka, Kudzai
;
Situmeang, Frederik B. I.
- In:
Journal of consumer marketing
42
(
2025
)
4
,
pp. 512-536
Persistent link: https://www.econbiz.de/10015620205
Saved in:
8
Virtual influencers' anthropomorphism, consumer engagement and/or well-being
Barari, Mojtaba
;
Ross, Mitchell
;
Moghddam, Hamed Azad
- In:
Journal of consumer marketing
42
(
2025
)
5
,
pp. 673-688
Persistent link: https://www.econbiz.de/10015620211
Saved in:
9
Omnichannel usage influence on webrooming-showrooming : the moderating influence of consumer segment and product price
Sharma, Neeru
;
Fatima, Johra Kayeser
- In:
Journal of consumer marketing
42
(
2025
)
6
,
pp. 731-742
Persistent link: https://www.econbiz.de/10015620299
Saved in:
10
Genomarketing : the potential for hyper-personalization through consumer DNA
Anestis, Michael Chrissos
;
Nilsson, Jonas
- In:
Journal of consumer marketing
42
(
2025
)
6
,
pp. 743-755
Persistent link: https://www.econbiz.de/10015620300
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
FAQ-Assistent (beta)
×
Loading...
//-->