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Year of publication
Subject
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Consumer behaviour 230 Konsumentenverhalten 229 Social Web 48 Social web 48 Beziehungsmarketing 35 Relationship marketing 35 Brand management 33 Markenführung 33 Internet marketing 31 Online-Marketing 31 Online retailing 29 Online-Handel 29 Personality psychology 28 Persönlichkeitspsychologie 28 Emotion 27 Advertising effects 26 Viral marketing 26 Virales Marketing 26 Werbewirkung 26 Brand 24 Customer satisfaction 24 Kundenzufriedenheit 24 Markenartikel 24 Brand image 23 Markenimage 23 Advertising 22 Werbung 22 Environmental consciousness 21 Umweltbewusstsein 21 Experiment 18 Dienstleistungsqualität 16 Service quality 16 Cognition 15 Data protection 15 Datenschutz 15 Kognition 15 Nachhaltige Entwicklung 15 Sustainable development 15 Confidence 14 Consumer behavior 14
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Online availability
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Undetermined 254 Free 21
Type of publication
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Article 271 Book / Working Paper 4
Type of publication (narrower categories)
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Article in journal 271 Aufsatz in Zeitschrift 271 Aufsatzsammlung 4
Language
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English 275
Author
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Zúñiga, Miguel Ángel 6 Torres, Ivonne M. 5 Madadi, Rozbeh 4 Sarkar, Abhigyan 4 Sarkar, Juhi Gahlot 4 Adkins, Natalie Ross 3 Bakpayev, Marat 3 Behl, Abhishek 3 Crosby, Elizabeth 3 Farrell, Justine Rapp 3 Fazli-Salehi, Reza 3 Shankar, Amit 3 Arli, Denni 2 Azimi, Shabnam 2 Carlson, Jamie 2 Chatterjee, Subimal 2 Das, Manish 2 Gala, Prachi 2 Hancock, Tyler 2 Huddleston, Patricia 2 Hyman, Michael R. 2 Jain, Varsha 2 Jebarajakirthy, Charles 2 Jhawar, Anand 2 Kordrostami, Elika 2 Kostyk, Alena 2 Kumar, Prashant 2 Lim, Weng Marc 2 Machin, Jane E. 2 Mei Kei Leong 2 Mendini, Monica 2 Mirabito, Ann M. 2 Mishra, Anubhav 2 Mukherjee, Sudipta 2 Namin, Aidin 2 Nilsson, Jonas 2 Nosi, Costanza 2 Pradhan, Debasis 2 Rahman, Zillur 2 Roy, Rajat 2
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Published in...
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Journal of consumer marketing 275
Source
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ECONIS (ZBW) 275
Showing 1 - 10 of 275
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Developing consumer segments in Canada for a shift towards sustainable diets
Mollaei, Sadaf; Dias, Goretty M.; Lynes, Jennifer K. - In: Journal of consumer marketing 43 (2026) 1, pp. 81-97
Persistent link: https://www.econbiz.de/10015620356
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Is Gen Z willing to pay for sustainability? : an advanced market segmentation analysis
Rohm, Andrew; Namin, Aidin; Stefl, Matt - In: Journal of consumer marketing 43 (2026) 2, pp. 180-194
Persistent link: https://www.econbiz.de/10015620398
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How regulatory focus influences perceived control and product choice
Som, Anirban; Roy, Rajat - In: Journal of consumer marketing 43 (2026) 2, pp. 228-243
Persistent link: https://www.econbiz.de/10015620403
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Fifty years of consumer socialization research : a structural topic modeling approach and future research agenda
Mishra, Anubhav; Shukla, Anuja; Roy, Rajat - In: Journal of consumer marketing 43 (2026) 2, pp. 257-272
Persistent link: https://www.econbiz.de/10015620407
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Psychological reactance in assertive green advertising : addressing the role of individual values
Freudenreich, Thomas; Penz, Elfriede - In: Journal of consumer marketing 42 (2025) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10015205248
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Typology of trust in micro-health and fitness influencers
Schultz, Carsten D. - In: Journal of consumer marketing 42 (2025) 2, pp. 223-239
Persistent link: https://www.econbiz.de/10015205261
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Anthropomorphism and transparency interplay on consumer behaviour in generative AI-driven marketing communication
Wang, Yitong; Sauka, Kudzai; Situmeang, Frederik B. I. - In: Journal of consumer marketing 42 (2025) 4, pp. 512-536
Persistent link: https://www.econbiz.de/10015620205
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Virtual influencers' anthropomorphism, consumer engagement and/or well-being
Barari, Mojtaba; Ross, Mitchell; Moghddam, Hamed Azad - In: Journal of consumer marketing 42 (2025) 5, pp. 673-688
Persistent link: https://www.econbiz.de/10015620211
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Omnichannel usage influence on webrooming-showrooming : the moderating influence of consumer segment and product price
Sharma, Neeru; Fatima, Johra Kayeser - In: Journal of consumer marketing 42 (2025) 6, pp. 731-742
Persistent link: https://www.econbiz.de/10015620299
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Genomarketing : the potential for hyper-personalization through consumer DNA
Anestis, Michael Chrissos; Nilsson, Jonas - In: Journal of consumer marketing 42 (2025) 6, pp. 743-755
Persistent link: https://www.econbiz.de/10015620300
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