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Solomon, Michael R.
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6
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5
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5
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Sarstedt, Marko
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Journal of marketing theory and practice
317
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ECONIS (ZBW)
317
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1
Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue
Tuten, Tracy L.
;
Mintu-Wimsatt, Alma
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011884464
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2
Special issue on social media marketing
2018
Persistent link: https://www.econbiz.de/10011884463
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3
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
4
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
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5
Marketing leaders and social media : blending personal and professional identities
Sihi, Debika
;
Lawson, Kara
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011884473
Saved in:
6
Capturing and co-creating student experiences in social media : a social identity theory perspective
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 55-71
Persistent link: https://www.econbiz.de/10011884475
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7
Private information in a social world : assessing consumers' fear and understanding of social media privacy
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011884478
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8
User-generated content as word-of-mouth
Ramirez, Edward
;
Gau, Roland
;
Hadjimarcou, John
;
Xu, …
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 90-98
Persistent link: https://www.econbiz.de/10011884483
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9
Navigating online brand advocacy (OBA) : an exploratory analysis
Wilk, Violetta
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011884496
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10
A dyadic examination of inspirational factors driving B2B social media influence
Barry, James M.
;
Gironda, John
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011884509
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