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Subject
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Conjoint analysis 20 Conjoint-Analyse 20 Theorie 15 Theory 15 Market research 8 Marktforschung 8 Consumer behaviour 5 Experiment 5 Konsumentenverhalten 5 Cluster analysis 3 Clusteranalyse 3 Präferenztheorie 3 Simulation 3 Statistical test 3 Statistischer Test 3 Theory of preferences 3 Beziehungsmarketing 2 Relationship marketing 2 Allocation 1 Allokation 1 Automotive industry 1 Brand 1 Brand image 1 Brand management 1 Comparison 1 Customer analysis 1 Decision 1 Deutschland 1 Diversification 1 Diversifikation 1 Entscheidung 1 Germany 1 Information 1 Innovation 1 Kfz-Industrie 1 Kundenanalyse 1 Markenartikel 1 Markenführung 1 Markenimage 1 Market segmentation 1
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Type of publication
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Article 20
Language
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English 20
Author
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Gustafsson, Anders 3 Herrmann, Andreas 3 Huber, Frank 3 Sattler, Henrik 2 Baier, Daniel 1 Blomkvist, Ola 1 Brasini, Sergio 1 Chrzan, Keith 1 Cohen, Steven H. 1 DeSarbo, Christian F. 1 DeSarbo, Wayne 1 Dellaert, Benedict G. C. 1 Ekdahl, Fredrik 1 Elrod, Terry 1 Esser, Mark 1 Felten, Claudio 1 Gaul, Wolfgang 1 Haaijer, Rinus 1 Hensel-Börner, Susanne 1 Hensher, David A. 1 Huber, Joel 1 Kamakura, Wagner 1 Keil, Sev K. 1 Kolvenbach, Claus 1 Krieg, Stefanie 1 Louviere, Jordan J. 1 Marzocchi, Gian Luca 1 Miller, Richard 1 Orme, Bryan 1 Ozer, Muammer 1 Ramaswamy, Venkatram 1 Rao, Vithala R. 1 Rimessi, Marcello 1 Schmidt-Gallas, Dirk 1 Simmons, Sid 1 Swait, Joffre 1 Teichert, Thorsten 1 Wedel, Michel 1 Wittink, Dick R. 1
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Conjoint measurement : methods and applications 20
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ECONIS (ZBW) 20
Showing 1 - 10 of 20
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 5-46). 2001
Persistent link: https://www.econbiz.de/10001690251
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Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 2001
Persistent link: https://www.econbiz.de/10001690252
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Developing business solutions from conjoint analysis
Simmons, Sid; Esser, Mark - In: Conjoint measurement : methods and applications, (pp. 67-96). 2001
Persistent link: https://www.econbiz.de/10001690253
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Market simulation using a probabilistic ideal vector model for conjoint data
Baier, Daniel; Gaul, Wolfgang - In: Conjoint measurement : methods and applications, (pp. 97-120). 2001
Persistent link: https://www.econbiz.de/10001690254
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A comparison of conjoint measurement with self-explicated approaches
Sattler, Henrik; Hensel-Börner, Susanne - In: Conjoint measurement : methods and applications, (pp. 121-133). 2001
Persistent link: https://www.econbiz.de/10001690255
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New product development in the software industry : the role of conjoint analysis
Marzocchi, Gian Luca; Brasini, Sergio; Rimessi, Marcello - In: Conjoint measurement : methods and applications, (pp. 135-160). 2001
Persistent link: https://www.econbiz.de/10001690256
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Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola; Ekdahl, Fredrik; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 161-181). 2001
Persistent link: https://www.econbiz.de/10001690257
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On the influence of the evaluation methods in conjoint design : some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 183-208). 2001
Persistent link: https://www.econbiz.de/10001690260
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The value of extent-of-preference information in conjoint-based conjoint analysis
Elrod, Terry; Chrzan, Keith - In: Conjoint measurement : methods and applications, (pp. 209-223). 2001
Persistent link: https://www.econbiz.de/10001690261
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Confounding of effects in rank-based conjoint-analysis
Teichert, Thorsten - In: Conjoint measurement : methods and applications, (pp. 225-250). 2001
Persistent link: https://www.econbiz.de/10001690262
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