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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Activating the sustainable consumer : the role of customer involvement in corporate sustainability
Reppmann, Manuel
;
Harms, Stephan
;
Edinger-Schons, Laura …
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
2
,
pp. 310-340
Persistent link: https://www.econbiz.de/10015508818
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2
The impact of corporate social irresponsibility on prosocial consumer behavior
Kim, Sumin
;
He, Hongwei
;
Gustafsson, Anders
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
2
,
pp. 394-418
Persistent link: https://www.econbiz.de/10015508822
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3
Platform cooperatives in the sharing economy : how market challengers bring change from the margins
Atanasova, Aleksandrina
;
Eckhardt, Giana M.
;
Laamanen, Mikko
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
2
,
pp. 419-438
Persistent link: https://www.econbiz.de/10015508824
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4
(Un)intended spillovers of green government policies : the case of plastic regulations
Doorn, Jenny van
;
Risselada, Hans
;
Rizio, Stephanie M.
; …
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
2
,
pp. 490-512
Persistent link: https://www.econbiz.de/10015508851
Saved in:
5
Women's underrepresentation in business-to-business sales : reasons, contingencies, and solutions
Lanzrath, Aline Isabelle
;
Homburg, Christian
;
Ruhnau, …
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
2
,
pp. 533-562
Persistent link: https://www.econbiz.de/10015508860
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6
They're not my people : when inclusive marketing backfires
Hassan, Louise
;
McGowan, Miriam
;
Shiu, Edward
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
2
,
pp. 563-587
Persistent link: https://www.econbiz.de/10015508878
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7
Diversity representation in advertising
Campbell, Colin L.
;
Sands, Sean
;
McFerran, Brent
; …
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
2
,
pp. 588-616
Persistent link: https://www.econbiz.de/10015508879
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8
One size does not fit all : optimizing size-inclusive model photography mitigates fit risk in online fashion retailing
Zhang, Yerong
;
Ikonen, Iina
;
Eelen, Jiska
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
2
,
pp. 643-672
Persistent link: https://www.econbiz.de/10015508882
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9
Generative AI in innovation and marketing processes : a roadmap of research opportunities
Cillo, Paola
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
3
,
pp. 684-701
Persistent link: https://www.econbiz.de/10015508960
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10
How generative AI Is shaping the future of marketing
Grewal, Dhruv
;
Satornino, Cinthia B.
;
Davenport, Thomas
; …
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
3
,
pp. 702-722
Persistent link: https://www.econbiz.de/10015508982
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