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Year of publication
Subject
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Consumer behaviour 157 Konsumentenverhalten 157 Beziehungsmarketing 70 Relationship marketing 70 Artificial intelligence 49 Künstliche Intelligenz 48 Marketing management 41 Marketingmanagement 41 Marketing 33 Brand management 31 Markenführung 31 Social Web 31 Social web 31 Internet marketing 28 Online-Marketing 28 Artificial Intelligence 27 Brand 25 Markenartikel 24 Salespeople 24 Verkaufspersonal 24 Brand image 23 Markenimage 23 Theorie 23 Theory 23 Selling 22 Verkauf 22 Innovation 20 Einzelhandel 19 Lieferantenmanagement 19 Retail trade 19 Supplier relationship management 19 Firm performance 18 Unternehmensperformance 18 Advertising effects 17 Werbewirkung 17 Online retailing 15 Online-Handel 15 Advertising 13 B-to-B-Marketing 13 Business-to-business marketing 13
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Online availability
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Undetermined 225 Free 124 CC license 2
Type of publication
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Article 343 Book / Working Paper 6
Type of publication (narrower categories)
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Article in journal 343 Aufsatz in Zeitschrift 343 Aufsatzsammlung 6 Nachruf 1
Language
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English 349
Author
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Hulland, John 11 Palmatier, Robert W. 10 Grewal, Dhruv 9 Mende, Martin 7 Plangger, Kirk 6 Ruyter, Ko de 6 Scott, Maura L. 6 Das, Gopal 5 Habel, Johannes 5 Haenlein, Michael 5 Homburg, Christian 5 Houston, Mark B. 5 Noble, Stephanie M. 5 Zhang, Jonathan Z. 5 Alavi, Sascha 4 Clement, Michel 4 Gustafsson, Anders 4 Jain, Shailendra Pratap 4 Katsikeas, Constantine S. 4 Maheswaran, Durairaj 4 Montecchi, Matteo 4 Wiles, Michael A. 4 Bendle, Neil T. 3 Bleier, Alexander 3 Blut, Markus 3 Borah, Sourav Bikash 3 Bradford, Tonya Williams 3 Breugelmans, Els 3 Carrillat, François A. 3 Chaker, Nawar N. 3 Dahl, Darren W. 3 Doorn, Jenny van 3 Edinger-Schons, Laura Marie 3 Guha, Abhijit 3 Harmeling, Colleen M. 3 Hennig-Thurau, Thorsten 3 Hoyer, Wayne D. 3 Hughes, Douglas E. 3 Keeling, Debbie I. 3 Kopalle, Praveen K. 3
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Published in...
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Journal of the Academy of Marketing Science 349
Source
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ECONIS (ZBW) 349
Showing 1 - 10 of 349
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Activating the sustainable consumer : the role of customer involvement in corporate sustainability
Reppmann, Manuel; Harms, Stephan; Edinger-Schons, Laura … - In: Journal of the Academy of Marketing Science 53 (2025) 2, pp. 310-340
Persistent link: https://www.econbiz.de/10015508818
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The impact of corporate social irresponsibility on prosocial consumer behavior
Kim, Sumin; He, Hongwei; Gustafsson, Anders - In: Journal of the Academy of Marketing Science 53 (2025) 2, pp. 394-418
Persistent link: https://www.econbiz.de/10015508822
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Platform cooperatives in the sharing economy : how market challengers bring change from the margins
Atanasova, Aleksandrina; Eckhardt, Giana M.; Laamanen, Mikko - In: Journal of the Academy of Marketing Science 53 (2025) 2, pp. 419-438
Persistent link: https://www.econbiz.de/10015508824
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(Un)intended spillovers of green government policies : the case of plastic regulations
Doorn, Jenny van; Risselada, Hans; Rizio, Stephanie M.; … - In: Journal of the Academy of Marketing Science 53 (2025) 2, pp. 490-512
Persistent link: https://www.econbiz.de/10015508851
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Women's underrepresentation in business-to-business sales : reasons, contingencies, and solutions
Lanzrath, Aline Isabelle; Homburg, Christian; Ruhnau, … - In: Journal of the Academy of Marketing Science 53 (2025) 2, pp. 533-562
Persistent link: https://www.econbiz.de/10015508860
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They're not my people : when inclusive marketing backfires
Hassan, Louise; McGowan, Miriam; Shiu, Edward - In: Journal of the Academy of Marketing Science 53 (2025) 2, pp. 563-587
Persistent link: https://www.econbiz.de/10015508878
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Diversity representation in advertising
Campbell, Colin L.; Sands, Sean; McFerran, Brent; … - In: Journal of the Academy of Marketing Science 53 (2025) 2, pp. 588-616
Persistent link: https://www.econbiz.de/10015508879
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One size does not fit all : optimizing size-inclusive model photography mitigates fit risk in online fashion retailing
Zhang, Yerong; Ikonen, Iina; Eelen, Jiska; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 53 (2025) 2, pp. 643-672
Persistent link: https://www.econbiz.de/10015508882
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Generative AI in innovation and marketing processes : a roadmap of research opportunities
Cillo, Paola; Rubera, Gaia - In: Journal of the Academy of Marketing Science 53 (2025) 3, pp. 684-701
Persistent link: https://www.econbiz.de/10015508960
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How generative AI Is shaping the future of marketing
Grewal, Dhruv; Satornino, Cinthia B.; Davenport, Thomas; … - In: Journal of the Academy of Marketing Science 53 (2025) 3, pp. 702-722
Persistent link: https://www.econbiz.de/10015508982
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