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Consumer behaviour
293
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275
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Taylor, Charles Raymond
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9
Lou, Chen
9
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9
Yoon, Hye Jin
9
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8
Ko, Eunju
7
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7
Sung, Yongjun
7
Boerman, Sophie C.
6
Kim, Kacy K.
6
Lee, Jong-Ho
6
Pelsmacker, Patrick de
6
Song, Ji Hee
6
Baek, Tae Hyun
5
Bang, Hye Jin
5
Cho, Chang-Hoan
5
Choi, Dongwon
5
Dens, Nathalie
5
Kim, Eunjin
5
Langner, Tobias
5
Muralidharan, Sidharth
5
Wojdynski, Bartosz W.
5
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4
De Jans, Steffi
4
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4
Hartmann, Patrick
4
Hayes, Jameson L.
4
Lee, Yoon-Joo
4
Ryoo, Yuhosua
4
Stafford, Marla Royne
4
Sung, Yoon Hi
4
Wu, Linwan
4
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4
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3
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ICORIA <Veranstaltung> <21., 2023, Bordeaux>
1
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International journal of advertising : the review of marketing communications
487
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All
ECONIS (ZBW)
487
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1
Differences in advertising's effectiveness across age groups
Mecredy, Philip
;
Stocchi, Lara
;
Feetham, Pamela
- In:
International journal of advertising : the review of …
44
(
2025
)
2
,
pp. 235-262
Persistent link: https://www.econbiz.de/10015531693
Saved in:
2
How meaningless and substantive green claims jointly determine product environmental perceptions
Polonsky, Michael J.
;
Rotman, Jeffrey
;
Weber, Virginia
; …
- In:
International journal of advertising : the review of …
44
(
2025
)
3
,
pp. 396-427
Persistent link: https://www.econbiz.de/10015531707
Saved in:
3
The more you know ...? : how disclosures, persuasion knowledge training, and political fit impact cognitive processing of targeted political ads
Noetzel, Selina
;
Binder, Alice
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
44
(
2025
)
3
,
pp. 516-536
Persistent link: https://www.econbiz.de/10015531713
Saved in:
4
Virtual nature experiences on Instagram : how greenfluencers' nature posts drive climate action
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Paredes, Mario R.
; …
- In:
International journal of advertising : the review of …
44
(
2025
)
4
,
pp. 620-650
Persistent link: https://www.econbiz.de/10015531723
Saved in:
5
Beyond likes : the persuasive potential of romantic parasocial relationships with influencers
Breves, Priska L.
;
Liebers, Nicole T.
;
Meijers, Marijn H. C.
- In:
International journal of advertising : the review of …
44
(
2025
)
4
,
pp. 651-673
Persistent link: https://www.econbiz.de/10015531724
Saved in:
6
Illegally beautiful? : the role of trust and persuasion knowledge in online image manipulation disclosure effects
Pfeuffer, Alexander
;
Hatfield, Haley R.
;
Evans, Nathaniel
; …
- In:
International journal of advertising : the review of …
44
(
2025
)
4
,
pp. 696-717
Persistent link: https://www.econbiz.de/10015531732
Saved in:
7
Smiling or sad faces in charity display advertising? : a visual-verbal congruency approach considering the role of targeting
Stokburger-Sauer, Nicola
;
Hofmann, Verena
; …
- In:
International journal of advertising : the review of …
44
(
2025
)
4
,
pp. 718-742
Persistent link: https://www.econbiz.de/10015531733
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8
Is woke advertising necessarily woke-washing? : how woke advertising and (mis)aligned corporate practices influence perceived woke-washing
Caruelle, Delphine
- In:
International journal of advertising : the review of …
44
(
2025
)
4
,
pp. 743-765
Persistent link: https://www.econbiz.de/10015531734
Saved in:
9
Examining the impact of joint brand advertising on perceived destination brand authenticity
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Pino, Giovanni
- In:
International journal of advertising : the review of …
44
(
2025
)
5
,
pp. 861-885
Persistent link: https://www.econbiz.de/10015531743
Saved in:
10
How to measure and manage country reputation
Hitz, Niels Julian Joell
;
Schwaiger, Manfred
;
Gabel, J.
- In:
International journal of advertising : the review of …
44
(
2025
)
6
,
pp. 1066-1096
Persistent link: https://www.econbiz.de/10015531763
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