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Journal of public policy & marketing
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ECONIS (ZBW)
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1
Generative AI : delivering on the promises and understanding the perils
Grewal, Dhruv
;
Okazaki, Shintaro
;
Guha, Abhijit
; …
- In:
Journal of public policy & marketing
44
(
2025
)
3
,
pp. 299-308
Persistent link: https://www.econbiz.de/10015415561
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2
Generative AI in marketing : promises, perils, and public policy implications
Kumar, Vikas
;
Kotler, Philip
;
Gupta, Shaphali
;
Rajan, …
- In:
Journal of public policy & marketing
44
(
2025
)
3
,
pp. 309-331
Persistent link: https://www.econbiz.de/10015415573
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3
Generative AI in marketing and principles for ethical design and deployment
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of public policy & marketing
44
(
2025
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10015415600
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4
AI-based financial advice : an ethical discourse on AI-based financial advice and ethical reflection framework
Brüggen, Lisa
;
Gianni, Robert
;
de Haan, Floris
; …
- In:
Journal of public policy & marketing
44
(
2025
)
3
,
pp. 436-456
Persistent link: https://www.econbiz.de/10015415706
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5
Curbing adolescents' risky drinking behavior with authenticity
Hess, Alexandra C.
;
Dodds, Sarah
;
Jaud, David A.
; …
- In:
Journal of public policy & marketing
44
(
2025
)
2
,
pp. 276-298
Persistent link: https://www.econbiz.de/10015359853
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6
The role of war-related marketing activism actions in community resilience : from the ground in Ukraine
Kipnis, Eva
;
Pysarenko, Nataliia
;
Galalae, Cristina
; …
- In:
Journal of public policy & marketing
44
(
2025
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10015147837
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7
Peace brand activism : global brand responses to the war in Ukraine
Tsougkou, Eleni
;
Sykora, Martin
;
Elayan, Suzanne
;
Ifie, …
- In:
Journal of public policy & marketing
44
(
2025
)
1
,
pp. 100-121
Persistent link: https://www.econbiz.de/10015147839
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8
Finding the right voice : how CEO communication on the Russia-Ukraine war drives public engagement and digital activism
Hamelberg, Kedma
;
Ruyter, Ko de
;
Dolen, Willemijn M. van
; …
- In:
Journal of public policy & marketing
44
(
2025
)
1
,
pp. 140-159
Persistent link: https://www.econbiz.de/10015147843
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9
A neurodiversity perspective on fostering marketplace inclusion by bridging ability mismatches
Go Jefferies, Josephine
;
Thomas, Meredith Rhoads
; …
- In:
Journal of public policy & marketing
44
(
2025
)
2
,
pp. 234-236
Persistent link: https://www.econbiz.de/10015359813
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10
Breaking climate change polarization
Cakanlar, Aylin
- In:
Journal of public policy & marketing
43
(
2024
)
4
,
pp. 276-294
Persistent link: https://www.econbiz.de/10015147825
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