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Consumer behaviour
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Journal of global marketing
184
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ECONIS (ZBW)
184
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1
Masstige consumption : a motivation-desire-outcome framework with implications for luxury brand management
Roy, Abhirupa
;
Das, Manish
;
Lim, Weng Marc
;
Kalai, Anjana
- In:
Journal of global marketing
38
(
2025
)
1
,
pp. 27-58
Persistent link: https://www.econbiz.de/10015519800
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2
Treasure hunting for brands : metaverse marketing gamification effects on purchase intention, wom, and loyalty
Al-Adwan, Ahmad Samed
;
Yaseen, Husam
;
Alkhwaldi, Abeer …
- In:
Journal of global marketing
38
(
2025
)
4
,
pp. 392-416
Persistent link: https://www.econbiz.de/10015532880
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3
Corporate social responsibility, advertising intensity, and performance : the importance of national philanthropic environments
Semenov, Alexey V.
;
Randrianasolo, Arilova A.
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10014515036
Saved in:
4
The celebrity influencer : delineating the effect of tourism-oriented short video marketing on international tourist conation
Matiza, Tafadzwa
;
Slabbert, Elmarie
- In:
Journal of global marketing
37
(
2024
)
4
,
pp. 331-349
Persistent link: https://www.econbiz.de/10015192620
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5
Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe
;
Coelho, Arnaldo
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10015050009
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6
Perceptions of hard sell and soft sell vocal styles across countries : lessons from France and New Zealand
Desmarais, Fabrice
;
Vignolles, Alexandra
;
Mukherjee, …
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 212-236
Persistent link: https://www.econbiz.de/10015050013
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7
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
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The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
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9
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
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10
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
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