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Year of publication
Subject
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Consumer behaviour 80 Konsumentenverhalten 80 Advertising 76 Werbung 76 Advertising effects 73 Werbewirkung 73 Social Web 32 Social web 32 Internet marketing 29 Online-Marketing 29 Brand management 23 Markenführung 23 Brand image 18 Markenimage 18 Brand 14 Markenartikel 14 Emotion 12 Coronavirus 8 Creativity 8 Kreativität 8 Advertising industry 7 Corporate Social Responsibility 7 Corporate social responsibility 7 Werbewirtschaft 7 Influencer 6 Beziehungsmarketing 5 China 5 Frauen 5 Luxury goods 5 Luxusgüter 5 Perception 5 Relationship marketing 5 Viral marketing 5 Virales Marketing 5 Wahrnehmung 5 Women 5 Aesthetics 4 Bibliometrics 4 Bibliometrie 4 Celebrity endorsement 4
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Online availability
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Undetermined 177 Free 19
Type of publication
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Article 190 Book / Working Paper 6
Type of publication (narrower categories)
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Article in journal 192 Aufsatz in Zeitschrift 192 Aufsatzsammlung 6
Language
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English 196
Author
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Haley, Eric John 10 Lee, Yoon-Joo 5 Nelson, Michelle R. 5 Windels, Kasey 5 Childers, Courntey Carpenter 4 La Ferle, Carrie 4 Mueller, Sophia 4 Pittman, Matthew 4 Rodgers, Shelly 4 Schauster, Erin 4 Stafford, Marla Royne 4 Taylor, Charles Raymond 4 Chen, Huan 3 Ham, Chang-Dae 3 Kemp, Deena 3 Wen, Taylor Jing 3 Wolburg, Joyce M. 3 Yang, Jing 3 Ahn, Hoyoung 2 Ahn, Regina 2 Baek, Tae Hyun 2 Belobrovkina, Evgeniia 2 Breves, Priska 2 Callister, Mark 2 Chinchanachokchai, Sydney 2 Diwanji, Vaibhav Shwetangbhai 2 Duff, Brittany R. L. 2 Feng, Yang 2 Gangadharbatla, Harsha 2 Grow, Jean M. 2 Holiday, Steven 2 Hong, Ji Mi 2 Huh, Jisu 2 Huhmann, Bruce A. 2 Kim, E. 2 Kim, Jihye 2 Kim, Min-Seong 2 Lee, Seungae 2 Lim, Rachel Esther 2 Lou, Chen 2
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Published in...
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Journal of current issues and research in advertising 196
Source
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ECONIS (ZBW) 196
Showing 1 - 10 of 196
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Better stick to the status quo? : Eco-friendly product endorsements by (large) lifestyle instagram influencers as a curiosity-inducing trigger for young women
Gogh, Roseline van; Poels, Karolien; Walrave, Michel - In: Journal of current issues and research in advertising 46 (2025) 2, pp. 183-223
Persistent link: https://www.econbiz.de/10015414504
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DEI and Sweden's middle way : the drive for social impact through inclusive advertising
Timke, Edward; Grow, Jean M. - In: Journal of current issues and research in advertising 46 (2025) 3, pp. 362-395
Persistent link: https://www.econbiz.de/10015625782
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The impact of following duration on the perception of influencers and their persuasive effectiveness explained by parasocial relationship tages
Breves, Priska; Liebers, Nicole - In: Journal of current issues and research in advertising 46 (2025) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10015413411
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Exploring anti-Asian racism activism on twitter during the early era of COVID-19 hate crimes : implications for marketers' social purpose communication strategy
Lee, Yoon-Joo; Haley, Eric John; Shang, Yuanyuan - In: Journal of current issues and research in advertising 45 (2024) 1, pp. 88-111
Persistent link: https://www.econbiz.de/10014514652
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AI-driven contextual advertising : toward relevant messaging without personal data
Häglund, E.; Björklund, J. - In: Journal of current issues and research in advertising 45 (2024) 3, pp. 301-319
Persistent link: https://www.econbiz.de/10015191718
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Guilty displeasures? : how Gen-Z women perceive (in)authentic femvertising messages
Buckley, Anna Christine; Yannopoulou, Natalia; Gorton, … - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 388-401
Persistent link: https://www.econbiz.de/10015191738
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The role of perceived surveillance and privacy cynicism in effects of multiple synced advertising exposures on brand attitude
Segijn, Claire M.; Kim, Eunah; Ooijen, Iris van - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 506-522
Persistent link: https://www.econbiz.de/10015191748
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You are so much like me : you just have to tell the truth : impact of user-influencer similarity on parasocial interactions in the perception of diversity washing in advertising
Olbermann, Zoe; Schrand, Hannah; Schramm, Holger - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 456-475
Persistent link: https://www.econbiz.de/10015191746
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Balancing brand safety and user engagement in a two-sided market : an analysis of content monetization on reddit
Vargo, Chris J.; Hopp, Toby; Agarwal, Pritha - In: Journal of current issues and research in advertising 45 (2024) 2, pp. 242-256
Persistent link: https://www.econbiz.de/10014574541
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"Good Gestalt" of image ad design : exploring screen-ad congruence effects on ad aesthetic appreciation and likeability in social media feeds
Shabalina, Olga; Nelson, Michelle R.; Wise, Kevin - In: Journal of current issues and research in advertising 47 (2026) 1, pp. 46-71
Persistent link: https://www.econbiz.de/10015625884
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